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Witt’s Wise Words: Inaction

 In this episode of Witt’s Wise Words, Bill Wittenmyer shares why inaction is your biggest competitor.
Aug 28, 2019

How Retargeting Fuels Automotive Sales

In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They
Aug 28, 2019

Digital License Plates Mark a Step Toward R&T Modernization

By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are be
Aug 28, 2019

No BDC, No Problem: How to Manage a Sales Team That Does It All

By Jake McCracken, Consultant, IM@CS Over the last 24 months of traveling the country, working hands-on with many dealers and their digital strategy, it has become very apparent that many dealers still operate without a BDC (Business Development Cent
Aug 28, 2019

Are You Losing Money Across Your Operation?

By Susan Moll and Matt Hurst Just like we run our homes and our lives, we run our businesses by our calendars. It keeps us on track, organized, and efficient. However, the monthly “must do’s” in the dealership – from administrative work to da
Aug 28, 2019

Are You Investing in Yourself?

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 26, 2019

The Truth About Reviews

These days, consumers usually look at online reviews when deciding not only WHAT they are going to buy, but also WHO to buy it from. However, there have been plenty of scandals in the retail industry concerning fake or paid reviews. So, it gets a lit
Aug 23, 2019

The Importance of Understanding Marketing

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Aug 23, 2019

What’s Your Service Marketing PRO?

If you ask a dealership GM or controller “What’s your marketing per vehicle retail (PVR)?” not only will you get a precise answer, but likely a dissertation on the drivers, trends and plans to optimize. That’s because auto retailers understan
Aug 23, 2019