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Witt’s Wise Words: F&I – Be the Most Obvious Choice
As dealerships shift their staffing structure to streamline the car buying experience for today’s connected car shopper, Bill Wittenmyer explains the benefits to F&I managers of getting more involved in the sales process from deal orig
Sep 11, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
How to Build a Human Firewall
Cyberattacks are on the rise. In the first six months of 2019, the number of data breaches has increased by 54% compared to the same period last year. As of July, more than 4.1 billion customer records have been exposed in approximately 3,800 publicl
Sep 11, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales ManagementTrending Industry NewsVideo
How Do You Deal With Stress?
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 9, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Video is Everywhere!
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely ov
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Is it Time to Take a New Look at Facebook Ads?
By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesServiceTrending Industry NewsVideo
Equity Mining’s Importance to a Key Swap
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 5, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Steps to Take Before Every Sales Call
By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it�
Sep 5, 2019
Keeping Techs AND Consumers Happy, While Remaining Profitable
Service directors of professional automotive dealerships have stressful jobs. They are required to deal with a broad range of personalities, temperaments, and quirks – of both employees and customers. Similar to a preschool director, they have to k
Sep 4, 2019
Forecasting Fixed Ops Performance – It’s the Little Things
The essential basics which create highly successful, marginal or poor-performing fixed operation departments are the same for everyone. How these fundamental tidbits are structured, managed, and maintained makes the difference between OK and superior
Sep 4, 2019