Auto Retail News
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The Quality of the Response Determines the Quality of the Lead
By Christine Plunkett, National Sales Director, Frikin Tech The automotive industry has plummeted to an all-time low closing rate on internet leads, an abysmal five percent average across all dealers in the U.S. We are only engaging 20 to 30 percent
Sep 25, 2019
Why Should OEMs Prioritize In-Vehicle Entertainment?
By Nils Wollny, CEO & Co-Founder, Holoride In-vehicle entertainment is bringing a brand new, lucrative experience to cars and their passengers. For years, they have been sticking to the status quo and prioritizing the driver’s needs, but the dr
Sep 24, 2019
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Data & AnalyticsDealer ManagementDealer Ops & LeadershipDealer/GM NewsExpense ManagementF&I ManagementTrending Industry News
Must-Dos to Score an A+ on Your Dealership’s Month-End Processes
By Susan Moll and Matt Hurst Can you hear the pencils sharpening, expo markers squeaking, and fresh new backpacks zipping? While it’s back-to-school season across the nation, at the dealership, September is also a great time to start anew by giving
Sep 24, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry NewsVideo
Social Media vs Broadcast Media
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Maximizing Dollar per Unit in Operation
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLead Management & CRMSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Tips to Turn Sales Calls into Customer Appointments
By Cory Wright, Director of Training for CallRevu More than ever before, customers are turning to the internet to research and shop for vehicles. This shift in behavior makes phone calls even more critical. Instead of visiting the dealership to ask
Sep 20, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: 3 Facebook Hacks – How to Get More Engagement
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 20, 2019
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How Will Robots Affect Driver Safety?
Several manufacturers, including Tesla, have rolled out some “innovative” features that include self-driving technology. At first glance, consumers like this type of vehicle technology because it typically means that these vehicles are fuel-effic
Sep 19, 2019
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Dealer ManagementDealer Ops & LeadershipDealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales & Variable OpsSales ManagementSales StrategiesTechnologyTrending Industry NewsVideo
Why Video is Vital to a Dealership’s Marketing Strategy
Director of Partnerships & Business Development, Lehel Reeves, shares why video marketing is a vital component of a dealership’s marketing strategy to engage more customers & sell more cars.
Sep 19, 2019