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First Three Weeks of November Exhibit Strong Online Spending Activity
RESTON, VA – comScore, a leader in measuring the digital world, reported holiday season retail e-commerce spending for the first 20 days of the November – December 2011 holiday season, as well as its official spending forecast for the season. Fo
Nov 23, 2011
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Building Trust Online is an Entire Dealership Effort
The J.D. Power Automotive Internet Roundtable held October 12, 2011 in Las Vegas hosted a panel discussion on the topic of “How Dealers Can Build Trust Online to Increase Online Sales.” Judging by the attendance, this topic is worthy of further
Nov 23, 2011
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Audi to Advertise During Super Bowl XLVI
HERNDON, Va. — Audi of America announced that it will advertise during Super Bowl XLVI, the brand’s fifth consecutive time as an advertiser in the big game. San Francisco-based Venables Bell & Partners is creating the spot. “The
Nov 23, 2011
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Study: Continued Owner Frustrations with Vehicle Navigation Systems
WESTLAKE VILLAGE, Calif. — Vehicle owners are continuing to experience a high number of problems with factory-installed navigation systems, primarily with routing quality and system usability, according to the J.D. Power and Associates 2011 U.S
Nov 23, 2011
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New Ads for Chrysler 300 Feature 1917 Poem by Michigan Poet Laureate Edgar A. Guest
Auburn Hills, Mich. – Words written nearly 100 years ago by a Michigan poet laureate about never quitting or running from adversity are just as true today in capturing the resolve of the people of Detroit and Chrysler to overcome obstacles and
Nov 23, 2011
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Ford Wins 2nd Annual Green Marketer of the Year Award
According to Nielsen’s blog, Ford Motor Company was awarded the company’s 2nd annual Nielsen Automotive Green Marketer of the Year award. The award was presented at the Los Angeles Auto Show to Ford for its marketing campaigns surrounding its gre
Nov 23, 2011
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Chrysler Uses Music Awards to Feature Fiat 500
LOS ANGELES — The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of “Papi,” at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening. “The FIAT Brand is honor
Nov 23, 2011
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Super Bowl Ads 2012
Super Bowl XLVI is less than three months away, and marketers are already planning their television ads for the big game. According to a story from AdvertisingAge, automotive companies that have already announced they will be advertising during the f
Nov 23, 2011
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TrueCar.com Provides Best New Car Deals During Black Friday Weekend
SANTA MONICA, Calif. — Forget the mall or department store, and the long lines that await shoppers on Black Friday and the upcoming weekend. TrueCar.com suggests car buyers take advantage of some amazing deals available on 2011 and 2012 models
Nov 23, 2011