Auto Retail News

New York, NY – Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic adve

STAMFORD, Conn. – Brands seduced by the hype around social media risk alienating their customers, according to a report by Pitney Bowes Inc. called The Customer Dance: When to Lead and When to Follow. By investing time and money in social medi

MENLO PARK, Calif. — Hiring in the creative and marketing fields is expected to remain strong in the first quarter of 2012, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Eighteen percent of executive

HERNDON, Va. — Volkswagen of America, Inc. announced today it will advertise during the Super Bowl® for the third consecutive year. Following the success of last year’s two 30- second spots, Volkswagen will premiere one 60-second spot a

Global vehicle deliveries by the Volkswagen Group grew further in the period January to November, with the Group handing over 7.51 (January – November 2010: 6.59; +13.9 percent)* million vehicles to customers. Europe’s largest automaker therefor

Jenkintown, PA – Goodway Group, a digital media custom audience platform, recently launched Go Live, a new display ad creative product driving better results for Tier II automotive advertisers by reducing the time it takes to get new incentives liv

As we head into 2012 with high hopes for more good things and fewer bad, Kbb.com put together a quick look at some of the events and trends of 2011. To the left you will find Kelley Blue Book’s latest infographic and you can read more here: htt

Nashville, TN — The Dataium ASI index, a leading predictive indicator of automotive sales, continued a slightly higher shift in November, signaling a positive but less than stellar December. Despite being well above last year’s SAAR (Seasonal

MINNEAPOLIS — To better serve customers in their sales and service departments, Vancouver, BC-based OpenRoad Auto Group turned to re:member group to create a multi-tiered loyalty program for their 9-dealership auto group, named ‘Club Ope