Auto Retail News

Mike Correra shares why keeping your dealership involved in your community can help increase brand awareness and sales.

Mike Trasatti weighs in with his thoughts about hiring and working with Millennials in this video blog.

By Tim Duke, Senior Director of Performance Management, FusionZONE Automotive Online leads from your website close faster, at a higher rate and gross, than any other online lead. But the problem is that the majority of dealership websites, consistent

By Ed Barton, CEO, fusionZONE Automotive, LLC. That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to “Owner” or “General Manager.” Inside is a

By Thomas R. Pearce, Senior Director of Interactive Strategy, Autodata Solutions I’ve been in digital most of my life and being part of this industry’s fast-paced evolution is exciting. When I put my video advertiser hat on, my crystal ball tells

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it. 

By Erin Tenner, Esq., Partner, Gray•Duffy, LLP Many issues are arising from what’s becoming standard terms in dealer agreements, so if you’re not in the habit of thoroughly reviewing what the manufacturer puts in front of you to sign, it’s ti

By Bob Lanham, Head of Automotive Retail, Facebook With advertising and marketing being one of a dealership’s top expenditures, what a dealer buys and how they buy plays a role in their dealership’s profitability. One of the biggest struggles for

By Adam Swanson, OEM Director, FuzionZone You’re not Amazon, Apple or Google, so why is everyone telling you that you should be? “Hey Alexa, order me more shampoo. Also, can you get me a trade number on customer Smith, make sure that our inventor