Auto Retail News

In existence for only 20 years, Classic Chevrolet in Grapvine, TX, has been the number one selling Chevy store four consecutive years and is about to make it five. Much of that is due to the culture Owner Tom Durant created that his son Hagen, Classi

Golling Chrysler Jeep Dodge in Bloomfield Hills, MI, was one of automotive retail’s early technology pioneers piloting some of the Internet’s first CRM solutions. Owner Bill Golling and General Manager Joe Ellsasser used technology to help create

I discovered a well-written, easy to read, instructional paperback written by Gary Vann, the VP of Sales and Marketing for Mighty Auto Parts, a nationwide Aftermarket maintenance parts distribution company located in the Atlanta area. Mr. Vann is obv

Business has picked up for most manufacturers and dealers this year and there is much optimism that we will enjoy a steady economic rebound. But this isn’t the time for chest bumps and high fives. We may have emerged from the pit, but we’re not o

How would you respond if one of your best friends during a social gathering came up to you and said something like this: “Wow, you really have to try that new restaurant on the corner of Elm and Main. We had such an average meal there. The food qua

Taking on higher deductibles and retentions may sound like an excellent way to save your dealership some serious premium dollars. But is that always the case? The auto dealership insurance marketplace continues to be a vigorous one with more carriers

It’s hard to believe that virtually no one understood the concept of e-marketing just 15 years ago. In 2010 the digital transformation of every aspect of advertising, marketing and communication is mind-boggling. I asked CBC’s e-marketing expert

The time has come. Your dealership’s DMS contract with a large, expensive legacy provider is ending. Your search for a new DMS partner is beginning. Which DMS is best? The answer is: it depends what your needs are. One thing that’s certain is whe

By now, most dealers are aware of the FTC’s Red Flags Rule and the potential liability they face if they do not adopt and implement an Identity Theft Prevention Program required by the Rule. Countless mailings, webinars and other communications fro