Auto Retail News

Automotive Retail Veteran Greg Wells is sharing his expertise with you about the common denominators of great BDC/Internet dealerships across the country. Your dealership’s culture, which Greg Wells define as “the way we do things around here”,

NEW YORK – Two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies’ live chat and targeted incentive technologies into a comprehensive solution for a

Cedar Falls, Iowa – Mudd Advertising today unveiled Mudd AdSuite, a robust analytics platform that assists clients in devising future advertising solutions more effectively. Mudd AdSuite is a revolutionary digital product comprised of interworking

You can sum up your feelings about your dealership’s technology systems in two words: headache and expensive. Reliable, secure and cost-appropriate technology systems seem perpetually out of reach. Join  Erik Nachbahr, Founder of Helion, an Inform

CHERRY HILL, N.J. — Subaru of America, Inc. today announced the return of its “Dog Tested. Dog Approved.” campaign.  The venerable canine commercials return for a third year with a new pack of dogs and social activities.  When pl

Based on Kantar Media Audiences’ commercial ratings analysis for Sunday night’s Super Bowl telecast, Cadillac scored the highest audience, averaging a 43.5 average household rating. Automotive brands accounted for 6 of the top 25 rated ads �

DETROIT – Cadillac’s 30-second preview of the upcoming 2013 ATS compact sport sedan shown in Sunday’s Super Bowl XLVI broadcast was the most-viewed single advertising spot in U.S. television history, according to a study released Tuesday. Kanta

FARMINGTON HILLS, MI – Factory image (also known as facility assessment) programs and high manufacturer standards for dealerships are fueling a debate between dealers and manufacturers.  This topic was at the forefront at the National Automotive

ATLANTA — AutoTrader.com is making it easier for dealers to provide a better shopping experience online with enhanced features included in the new Connections Expert solution. New for 2012 are the comprehensive Chat Dashboard and Sitelink Pro