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Every Month Should Be a Record

While I was on a conference call with a dealer-client the other day, the Dealer Principal commented on the fact that his Internet sales manager had just reported that last month was “a record month for the BDC.” The dealer principal responded ver
Sep 1, 2010

Moving from the Physical to the Virtual Sales Space

In April, I attended the 8th Digital Dealer Conference and Exposition in Orlando. It’s a strong conference that’s held twice a year – once in the spring and once in the fall. I have noticed a definite transition from five years ago when the att
Sep 1, 2010

So, You Can’t Find Technicians?

I was making a 20 group presentation not long ago and someone said to me, “We need technicians and we can’t find them.” Wow! That was music to my ears. We are really starting to turn the corner it appears. Hopefully, we all have learned one thi
Sep 1, 2010

Kevin Frye, E-commerce Director, Jeff Wyler Automotive Family

The Jeff Wyler Automotive Family, one of the top 50 dealer groups, has been a mainstay in the Cincinnati area for several years. Straight talking Kevin Frye, a former naval pilot and the group’s e-commerce director, shares his perspective on today�
Sep 1, 2010

Brian Benstock, Paragon Honda and Acura

Paragon Honda and Acura in New York is a great family success story, says Vice President and Partner Brian Benstock. Paul Singer and his wife Edith acquired the Honda franchise back in 1970. At the time, Paul was an Oldsmobile dealer but fell in love
Sep 1, 2010

It Turns Out You Can Fix Stupid Part 1

I suspect like most of you have, I calculated that stupid wasn’t fixable — after all someone famous — comedian Ron White — I think said that.  On the other hand, ignorance was fixable, or so I figured. I saw stupid as an inhe
Aug 22, 2010

Living with Factory-based Ordering Systems

A little over four years ago we looked at the up and coming factory-based inventory management programs that were just coming online. The overall objectives, as stated by the vendors, were to improve the quality of dealer inventories and increase fil
Aug 10, 2010

A Story of Lost Loyalty….and How to Regain It

  Polston_Fixed Operations August10   The following is a true story. I took delivery of my new vehicle in January 2009. It was a smooth process and overall a pleasant buying experience. The salesman thanked me for my business and then he stuck his
Aug 1, 2010

Would You Be a Fan of Your Dealership on Facebook?

While there has been much written about every business’s need to dive head first into social media – and even a few articles recently that attempted to put a dollar value on a Facebook fan – nearly all of these discussions miss the mark for
Aug 1, 2010