Auto Retail News

Imagine playing golf in pitch dark. The acrylic golf ball has a glow stick running through the middle. This hard plastic ball flies substantially less than the normal Titleist. On the good side, as long as your shot isn’t in the woods or the lake,

As we all know, we wouldn’t be where we are if we weren’t good at something. If you’re like me, you probably have one good thing that you do better than most anyone else. And, if you’re really like me, then you have no trouble telling anyone

With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured by the number of leads generated. As always, the bottom line literally is the bottom line; the number of cars sold and total profi

Close your eyes. Right now. Close your eyes. Okay, open them. I just realized you wouldn’t be able to read the rest of the instructions. After you close your eyes, I want you to put yourself in the shoes of your customers. Share their mindset. I kn

As some of you may know, I served in the United States Marine Corps back in the 1980s. I was lucky, and was allowed to spend most of my time in the service sitting on the tropical island of Guam. While I enjoyed serving with nearly everyone I met in

The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price quote right away every time, followed by a phone call in 10 minutes. The dealer who consistently delivers his customer a 10-minute call in response to an

I recently gave a webinar on Zen time management to controllers and office managers. Over the years I’ve created various technology tools to enable controllers to get more time in the day by downloading from their DMS to Excel. This webinar opened

Cross training and team building are critical Are your business development and Internet sales teams integrated with your experienced sales team, as documented in your store’s playbook? If you do not have a defined process with a back-up plan for e

Alex Jefferson is the Director of Internet and Sales Training for the Proctor Dealerships in Tallahassee, FL. He sits down with Digital Dealer magazine and shares his insight of where technology is going in automotive retail, the changes the industry