Auto Retail News

In the automotive industry, the influence of social media on car buying decisions is substantial. 44% of car buyers visit a dealership’s social media accounts when deciding which automobile to purchase, and 38% of car shoppers rely on social me

In the world of technical innovations, there’s a duo that echoes the significance of oil to an engine – the union of Artificial Intelligence (AI) and Electric Vehicles (EVs). Join me as I embark on a fascinating journey exploring the dyna

Now more than ever, the very mention of implementing AI in business evokes polarizing reactions from people, especially when it comes to the automotive industry. Selling cars has always been, and always will be, about people. No automated system coul

In 2016, Google came out with a study that illustrated the 5 micro-moments in a car buyer shopping journey. In a nutshell, these were the moments: 1. Which Car is Best for me? 2. Is it Right for me? 3. Can I Afford It? 4. Where Should I Buy It? 5. Am

In the competitive world of car marketing, dealerships of all sizes are constantly striving to maximize the effectiveness of their online campaigns. While digital metrics such as clicks, likes, and shares on platforms like Facebook may appear promisi

It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offset floor-planning cost erosion, to solidifying higher customer satisfaction through better pr

As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end fast approaching, now is the opportune moment to evaluate your dealership’s performance and make i

automotiveMastermind (aM), part of S&P Global Mobility and the leading provider of predictive analytics and marketing automation solutions for dealerships, has announced dealers can officially sign up for an integration with Mastermind, aM’s fl

It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM through the “72-Hour” rule. The rule means that if a salesperson has followed up with a customer – and it is logg