Auto Retail News
CarMax is winning by Playing Moneyball
Scot Eisenfelder explains how CarMax enjoys tremendous market value by leveraging its data in every single operation.
Dec 9, 2019
3 Types of Video that Lead to Increased Lead Conversion
Lehel Reeves shares three types of video responses to send to your customers that can increase show rate and lead conversions.
Dec 9, 2019
Can New Technology Make A Dealership Less Efficient?
Mike Correra shares how dealerships can adopt new technology more efficiently.
Dec 6, 2019
#WittsWiseWords: You Can Still Be The “Go-To Person” for Digital Retail
Digital retail opens new possibilities and responsibilities for engaging with today’s connected car shopper. As Bill Wittenmyer explains, being the “Go-To” person for your customers using digital retail is more important now than ever.
Dec 4, 2019
Marketing Guru to Reveal the Formula for Winning in the Most Competitive Landscapes
Digital Dealer, Orlando – Featured Speaker Phillip Stutts brings businesses to a revolutionary new view of marketing through the lens of successful presidential campaign victories. On stage, Phillip unveils the secret 5-Step Undefeated Marketing Fo
Dec 2, 2019
For Sustainable Profit – Build a Purchasing Department
By Doug Austin, Founder & President, StrategicSource, Inc. 95 percent of auto dealerships in the U.S. and Canada are decentralized in their purchasing approach meaning various personnel are tasked with managing selected expenses, including p
Dec 2, 2019
Get a Jump On Making It a Great New Year
By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Begin, start, commence, institute, inaugurate, initiate. Something’s refreshing and optimistic about these words, whether they refer to the dawn of a new day, the bi
Dec 2, 2019
Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
By Bob Lanham, Head of Automotive Retail, Facebook Digital marketing campaigns can be difficult to manage especially during the busy year-end auto sales season. With so many social media platforms and advertising options available, you need to kn
Dec 2, 2019