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Does your Dealership Sell Transactions or Experiences?

I recently wrote a blog article entitled, “You Can’t Build a Great Organization Around Satisfied Customers.” In that piece I explained how, by definition, a satisfied customer has merely had their expectations met. Period. He is not wowed or im
May 14, 2011

Study Shows Lead Response Practices Fall Way Short

Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests.  Brace yourself, here are the results: Twelve percent of leads received no response—not even an auto responder.  Fif
May 4, 2011

‘Help Me’

Hello gang, welcome to spring.  Jim Ziegler and I started out writing in the first issue of Dealer magazine and I’m proud to say that I’ve been with you every issue since.  But, there comes a time in everybody’s life when they need a little h
May 1, 2011

Believe It or Not, Congress Got It Right

We were nervous last year. The long-anticipated sunset provisions of George W.’s 2001 income and estate tax reform were coming into play and there was no telling how it would end up. All of us who were involved in business succession planning belie
May 1, 2011

PSCars.com Offers ‘Practical System’ to Change Online Vehicle Buying

An old saying goes, “Necessity is the mother of all invention.” It’s an apt description for the development of PSCars.com, a new online vehicle shopping platform that seeks to transform online vehicle shopping and purchasing experiences for the
May 1, 2011

Justin Brun, e-Commerce Manager & Ben Koller, Internet Sales Manager, Acton Toyota

Justin Brun, e-commerce manager, and Ben Koller, Internet sales manager, for Acton Toyota in Littleton, MA can stand up and take a bow for spectacular results in online reputation management. Acton Toyota takes 1st place in the number of reviews on
May 1, 2011

Greg Goodwin, Kuni Automotive Group

Greg Goodwin took over as the president and CEO of the Kuni Automotive Group in 1999 when founder Wayne Kuni retired. The group began in 1970 with the opening of Kuni Cadillac in Beaverton, OR. It’s grown to 11 dealerships with 14 franchises and is
May 1, 2011
Posts Everyone

Interview with Greg Goodwin, Kuni Automotive Group

Greg Goodwin took over as the president and CEO of the Kuni Automotive Group in 1999 when founder Wayne Kuni retired. The group began in 1970 with the opening of Kuni Cadillac in Beaverton, OR. It’s grown to 11 dealerships with 14 franchises and is
May 1, 2011
Posts Everyone

Interview with Justin Brun, e-Commerce Manager & Ben Koller, Internet Sales Manager, Acton Toyota

Justin Brun, e-commerce manager, and Ben Koller, Internet sales manager, for Acton Toyota in Littleton, MA can stand up and take a bow for spectacular results in online reputation management. Acton Toyota takes 1st place in the number of reviews on D
May 1, 2011