Auto Retail News
What You Don’t Know Fax Machines
Imagine you are at your doctor’s office. The office clerk asks for your driver’s license and insurance card, then disappears to make a copy for the doctor’s file. After your combined four hour visit, during which you saw the doctor for five min
Apr 1, 2011
Cheap Advertising Ideas That Work!
It’s a tough market. Definitely getting better, but still a challenge to even the most seasoned, experienced dealers. Some of the dealers I’ve spoken with over the past few months have been trying new low-cost marketing ideas suggested by employe
Apr 1, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsMarketing StrategiesOwnershipPre-Owned Sales & Marketing StrategiesSales & Marketing
Can Penske Eliminate 21 smart Dealers Without Recourse?
The state motor vehicle franchise laws may have something to say about that It was reported last week that Mercedes Benz USA is taking over the distribution of smart vehicles from Penske Automotive. The problem, of course, is that Mercedes Benz USA h
Apr 1, 2011
Wayne Ussery, Director of Internet Marketing, Jim Ellis Automotive Dealerships
Taking a pragmatic approach to problem solving, Wayne Ussery, director of Internet marketing for Jim Ellis Automotive Dealerships in Atlanta, GA, came from a parts and accessories background to create and grow one of the most robust automotive Intern
Apr 1, 2011
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Interview with Wayne Ussery, Director of Internet Marketing, Jim Ellis Automotive Dealerships
Taking a pragmatic approach to problem solving, Wayne Ussery, director of Internet marketing for Jim Ellis Automotive Dealerships in Atlanta, GA, came from a parts and accessories background to create and grow one of the most robust automotive Intern
Apr 1, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Department Heads: How to Create ‘Position Coaching’ Excellence
Last month’s article, “The Accolade Sandwich Sales Meeting” leads me to share specifics about what, from my experience, must to be communicated and maintained internally by you and your department heads, or “position coaches.” You must perf
Apr 1, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Dealerships of the Future: How Successful Dealers Leverage all Lead Sources for Growth
Unless you’re viewing an archived version of this magazine or you just picked this up in the service waiting area at the dealership, you are likely reading this article within a week or two either way of the 10th Digital Dealer Conference and Expos
Apr 1, 2011
Search Engine Optimization is your Dealer’s Online Resume
Every day my team and I field questions about Search Engine Optimization (SEO) and what it takes to put your best foot forward on Google and other search engines. We’re constantly looking for ways to improve our dealers’ site visibility in these
Apr 1, 2011
Kevin Mock, General Manager, Century Motor Corporation
On March 1, 2011, Century Motor Corporation in Wentzville, MO reopened its doors as a Dodge Chrysler Jeep dealership, nearly two years after being one of the 789 dealers terminated by Chrysler as part of its bankruptcy. In the top 10% of Chrysler sal
Apr 1, 2011