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New Chevrolet Racecar to Debut for 2013 Season

DETROIT – The countdown to the debut of Chevrolet’s next NASCAR Sprint Cup Series racecar is underway.  Chevrolet announced today that for the 2013 season, Team Chevy will be racing a vehicle based on a new nameplate to the brand’s lineup. Tak
Mar 14, 2012
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Kia Motors’ “Kia Rio Windows Down” Playlist on Spotify Gains Momentum on Facebook

IRVINE, Calif. — In an automotive first, Kia Motors America (KMA) and music-loving Facebook users are creating a one-of-a-kind online playlist, titled “Kia Rio Windows Down,” through Spotify, the award-winning digital music service
Mar 14, 2012
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Two Steps to Fight Technology Inertia

I was once working at a dealership at the same time a trainer was teaching a class on how to use a new version of the DMS system. The frustrated trainer came out of the classroom and said to me, “I can teach a monkey to press the control key and he
Mar 14, 2012
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Five Reasons Why Dealers Will See Continued Growth in 2012

Considering the state of world events and market conditions, 2011 turned out to be a pretty good year for auto dealers, at least compared with 2010. According to information published by Autodata Corp., total light vehicle sales for 2011 was expected
Mar 14, 2012
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comScore Releases February 2012 U.S. Search Engine Rankings

RESTON, VA – comScore, Inc., a leader in measuring the digital world, recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 percent of search q
Mar 14, 2012
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OVE.com Honors Top-Performing Auction Locations

ATLANTA – OVE.com, Manheim’s 24/7 Bid or Buy now wholesale vehicle marketplace, announced its top-performing auction locations at their third annual Otto Awards ceremony. Named for the company’s ferret mascot, the Otto Awards are broken into f
Mar 14, 2012
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Polk: 2011 Commercial Vehicle Registrations Reach 1.25 Million, Led by Record Used Commercial Transactions

SOUTHFIELD, Mich. — A Polk analysis of new and used commercial vehicle registrations (GVW 3-8) in the U.S. finds 1.25 million units were registered during the 2011 calendar year.  Used commercial vehicle registrations reached a record level fo
Mar 14, 2012
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Study: Lexus, Infiniti and Acura Dealerships Top Ranked for Response to Customer Internet Inquiries

MONTEREY, Calif. — Lexus, Infiniti and Acura dealerships ranked highest in the 2012 Pied Piper Prospect Satisfaction Index® (PSI®) Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured auto dealership responsiveness to
Mar 14, 2012
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Kantar Media Reports U.S. Advertising Expenditures Increased 0.8% In 2011

New York, NY – Total advertising expenditures increased 0.8 percent in 2011 and finished the year at $144.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spend
Mar 14, 2012