Auto Retail News
Mercedes-Benz Financial Services USA LLC Announces Top Management Changes
FARMINGTON HILLS, Mich. — Mercedes-Benz Financial Services USA LLC announced top management changes at the company. Franz Reiner, currently President and CEO with operational responsibilities for the Americas (USA, Canada, Argentina, Brazil and
Jun 10, 2011
No Appointment — No Retention — No Honey
So, I get a call from a good-sized import client I had restructured in service about ten years ago. “Quick service is out of control…customer retention is down, the repair order count is behind year-to-date, cars are lined up–shop
Jun 6, 2011
Technology – The Cure for Data Entry Woes
In the automotive industry and beyond, there is a plethora of different CRM choices. Visiting any of the trade shows geared towards dealers would provide a quick education on the daunting range of offerings. Some CRM products are basic, while others
Jun 1, 2011
‘So, you Think I’m Old School…’
Well, I’m certainly glad I am. It’s interesting to me hearing people talk about going green, new technologies, and that we need to take items and use them more frugally, etc., etc. When I was growing up we had milk bottles delivered to the door (
Jun 1, 2011
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Dealer/GM NewsDigital DealerInventory ManagementLead Management & CRMSales & MarketingSales Management
Re-allocating Ad Dollars to Maximize Opportunities with New Media
Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO of AutoTrader.com, addressed a capacity crowd of dealer principals, GMs, parts managers/directors and e-commerce personnel declaring d
Jun 1, 2011
Dealership Prices are Too High…Perception or Reality?
Fact: Most customer-pay service work (maintenance and repair) is done by aftermarket service centers. Fact: Aftermarket service centers outnumber dealerships by at least four to one. Fact: There is a universal perception that dealerships charge more
Jun 1, 2011
Dealing with Consumers Who Use Aftermarket Parts
Potential legal problems often arise when consumers purchase aftermarket parts. Aftermarket parts, and particularly performance enhancing parts such as programmers, can cause damage to a vehicle, can void manufacturer and aftermarket warranties and c
Jun 1, 2011
The Dud-Funk Act – My Predictions
Unlike the empty talking heads on ESPN and TMZ, we were good at nicknames in college. The empty talking heads rely on a tired, formulaic nickname method…first initial of first name and first syllable of last name. Unfortunately, you hear it all the
Jun 1, 2011
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales ManagementSales Strategies
Maximize your Retail Marketing Strategy
Terry is a Chevy dealer selling 200 plus new vehicles a month with better than average grosses in his region. We met about 14 years ago at a “20 Group” meeting I spoke to regarding advertising strategies. A lot has changed in those 14 years and t
Jun 1, 2011