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Edmunds.com Auto Sales Forecast: Toyota Makes Big Gains but Still Off 20 Percent From Last Year, Industry Retail SAAR Up 13 Percent Over Last Month

SANTA MONICA, Calif. — Toyota appears to be well on its way toward recovery following its new car sales and inventory struggles over the past few months, according to Edmunds.com’s July 2011 U.S. automotive sales forecast. With 134,480 light v
Aug 1, 2011
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Honda Reports a Decrease in Net Income

  TOKYO — Honda Motor Co., Ltd. this week announced its consolidated financial results for the fiscal first quarter ended June 30, 2011. 1Q Results Honda’s consolidated net income attributable to Honda Motor Co., Ltd. for the fiscal
Aug 1, 2011

Digital Marketing Independence – Can Dealers do it all Themselves?

The growth of technology and particularly the Internet has made it possible for small and medium-sized businesses (SMBs), like car dealers, to accomplish much of their marketing and advertising without outside assistance. For example, every dealer sh
Aug 1, 2011

The Best Time to Offer Additional Services

A recent study released by J.D. Power and Associates really underscores the importance of when to ask the customer for additional service work (see graphic below). As you can see, if your service advisors time it right, they can greatly increase thei
Aug 1, 2011

Twins Separated at Birth

Once, service and parts were considered as one… Back when our industry began, a little more than a century ago, most dealerships were primarily repair shops or custom coach builders. service, parts and body repairs were all together and the busines
Aug 1, 2011

Asphalt, Octane and a Cross Pen

When I started in this business those were the only three things you needed to succeed: asphalt, octane and a Cross pen. It was an interesting time September 1971. I had gone to several new car dealerships in my little home town of Columbus, Georgia.
Aug 1, 2011

Can you Pass a Compliance Audit?

The area code on the caller ID was the same area code where the week’s consulting engagement found me. I assumed it was someone from one of the dealerships calling about something. To my horror, the voice on the other end started out with “Mr. Va
Aug 1, 2011

Social Media – Is it a Fad or Real?

In my job, I often travel the country to speak to various automotive groups or facilitate classes for dealership personnel. When the topic of social media comes up during these events, usually a debate ensues over whether social media is a fad or som
Aug 1, 2011

First Impressions

I was pleasantly surprised to attend a sales and marketing conference and the keynote started his speech with the following: “The most significant variable in every sales situation is the gender of the buyer, more importantly, how the sales person
Aug 1, 2011