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Content Strategy and SEO: The ‘King’ Needs a Plan

In the “Content is King and the Search Engine Knows It” article in the July 2011 issue of Digital Dealer magazine, Joe High discussed the importance of having solid content on your web site, and the variety of ways that it helps your dealership,
Aug 2, 2011

Ideas from the Front Lines

Having polled dealer friends for thoughts on ‘what’s working,” I thought I’d share a few of the best ideas: “We want to buy your car!” Dealers have had great response from incorporating a “we will buy your car for cash” message in the
Aug 2, 2011
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Chrome Director Shares Six Best Bets for Dealer Online Retailing Success

The demand for complete end-to-end online vehicle sales is growing, and companies are beginning to prove that it can be done efficiently and effectively. Yet most dealer sites still serve as digital brochures that try to immediately push consumers in
Aug 2, 2011

Danny Jackson, Walter Jackson Chevrolet

In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions of dollars in damage. Most national news coverage of this storm’s wrath has focused on its impact on the citizenry, yet untold busines
Aug 2, 2011
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Consumer Reports: Redesigned Honda Civic Scores Too Low to Be Recommended

YONKERS, N.Y. — The highly anticipated redesigned Honda Civic LX, whose predecessors have often been Consumer Reports’ highest rated small sedans as well as Top Picks in five of the last 10 years, now scores too low to be Recommended by t
Aug 2, 2011
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Toyota Reports Net Revenues Down 29.4%

Toyota City, Japan —Toyota Motor Corporation (TMC) this week announced financial results for the first quarter ended June 30, 2011. On a consolidated basis, net revenues for the first quarter totaled 3,441.0 billion yen, a decrease of 29.4 percent
Aug 2, 2011
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Ford Drops Price of SYNC by $100

DEARBORN, Mich. — Ford initiates new pricing strategy for SYNC®, making the hands-free, voice-activated connectivity system more affordable for customers; dropping option price to $295 makes SYNC the most capable and most affordable system on
Aug 2, 2011
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Interview with Danny Jackson, Walter Jackson Chevrolet

In late April, a massive F4 force tornado slammed through Alabama and western Georgia, costing lives and billions of dollars in damage. Most national news coverage of this storm’s wrath has focused on its impact on the citizenry, yet untold busines
Aug 2, 2011

Interview with Bob Glasser, Internet Manager & Dino Flora, Support Services Manager, JM Lexus

What truly distinguishes JM Lexus?   The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992?   That its parent company, JM Fami
Aug 2, 2011