Auto Retail News

As part of the process for awarding the WomenCertified Top Dealerships for Outstanding Customer Experience, WomenCertified asks participating dealers to describe in detail the retail amenities and features they offer which enhance the customer experi

Auburn Hills, Mich. – The FIAT Brand will debut a new commercial for the 2012 Fiat 500. The new spot, “Baby,” is scheduled to run on local and national broadcast and cable channels. The commercial will be available in both a 30- and

VENICE, Calif. — Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSale™Certified, continues to extend its footprint across the country with launches today in New York and New Jersey. The com

Chris Fousek, the e-commerce director with Cadillac Village of Norwood and The Village Automotive Group, is sharing his expertise with automotive dealers and managers on lead nurturing: Bringing your customers down the sales funnel and transforming y

Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership. Larry Bruce will go into detail on marketing

TORRANCE, Calif. — American Honda has teamed up with Sprinkles Cupcakes on a delectable mall-based marketing program to promote interest in the segment-leading 2012 Honda CR-V. The Honda CR-V Mall Tour will provide free Sprinkles cupcakes to th

New York, NY – The NCAA Division I Men’s Basketball Championship tiped off on last Tuesday. March 13th, the closing act in a vibrant first quarter of event TV that has included pro football’s Super Bowl, the Grammy Awards and the Academy Awards

SOLON, OH — Boaters are ready to get their boats back into the water.  Now transporting their cherished watercraft can be done with renewed peace of mind from a familiar name in the automotive industry. Cequent Consumer Products, the leading m

FTC Alleges Dealers Falsely Promised To Pay Off Trade-ins, No Matter What Consumers Owed Five car dealers around the country have agreed to Federal Trade Commission settlement orders that require them to stop running ads in which they promise to pay