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Average Conversion Rate of Unique Online Visitor to Shopper up 56%

According to a data from Dataium, the conversion rate of the average unique visitor to shopper was up 56% during the month of February 2012. This information is based on statistics for national automotive Internet behavior for February 2012. Below ar
Mar 8, 2012
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COO of Potratz Advertising Reveals Socio-Digital Strategies

Paul Potratz, COO of Potratz Advertising, is sharing his expertise with automotive dealers and managers on socio-digital strategies. Paul will show you how to build a social integration and behavioral retargeting strategy. This strategy will allow yo
Mar 8, 2012
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Insure.com Releases Rankings of the Most and Least Expensive States for Car Insurance

March 6, 2012 – Insure.com’s 2012 study of average car insurance rates across the country reveals that Louisiana leads the nation in auto premiums. Last year’s study showed Louisiana at No. 2, down a notch from the No. 1 perch in 2010. Other
Mar 7, 2012
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Yelp Prices Initial Public Offering

SAN FRANCISCO — Yelp Inc. recently announced the pricing of its initial public offering of 7,150,000 shares of Class A common stock at a price to the public of $15.00 per share. The shares are expected to begin trading on the New York Stock Exc
Mar 7, 2012
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John Eagle Dealerships Sells 10,000+ Internet Units in 2011

The John Eagle Dealership group excelled in new and used car Internet sales in 2011 by increasing year over year internet sales by 6.7% despite a more limited supply of inventory.  With several stores affected by the Tsunami in Japan, the dealership
Mar 7, 2012
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Rising Fuel Prices Driving Buick LaCrosse with eAssist Sales

DETROIT – The 2012 Buick LaCrosse with eAssist continues to lure customers looking for a spacious fullsize luxury sedan that gets the fuel economy of many compacts. In February, an all-time high one in four LaCrosse buyers chose the eAssist model.
Mar 7, 2012
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Blue Ridge Mazda Announces Mazda Has Strong February Figures

LEE’S SUMMIT, Mo. — Blue Ridge Mazda, a Mazda dealer in Lee’s Summit, MO, is excited to announce that for the month of February MNAO reported a total of 25,651 vehicles sold. That figure represents a 32 percent increase over last ye
Mar 7, 2012
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BMW of North America Announces Best Dealership Awards

WOODCLIFF LAKE, N.J. — BMW of North America, LLC announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S.  Thirty-one of the 339 BMW dealers nationwide achieved “2012 Center of Excellence&#
Mar 7, 2012
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New Blood, Bad Blood

Not all new employees are promoted from within. Rarely have all of the sales managers at your store once been the salespeople on your floor. In other words, dealers often look outside of their own four walls and bring in a candidate from another deal
Mar 7, 2012