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YTD Profitability…How are you Doing?

Third quarter is almost over and only four months left to go in 2011 before we close the books. Hopefully sales are up over last year and growing. How is your profitability year to date? Are you meeting your profitability targets for 2011? If you are
Aug 10, 2011

Vehicle is New for Awhile, but It’s Used Forever

Isn’t it interesting in our industry how much time and effort we put into the new car side of our dealerships?  All the work we put into selling the number of cars that is our market share responsibility each year.  The training we do for our sal
Aug 10, 2011
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Study Shows Future of Advertising will be Influenced by Consumer Behavior in Social Networks

NEW YORK — The Pivot Conference released findings from its industry survey of 230 brand managers, executives, and marketing professionals. The research, mainly conducted to reveal the interest in and utilization of Social Advertising, provided hi
Aug 10, 2011

XPLORE Adventures Series Toyota 4Runner Heads for the Outdoors

Adrian, MI – Adventure in the Great Outdoors for American families who love the outdoor lifestyle just got better.  Today Venchurs announced the newest member to the XPLORE family with the Adventure Series Toyota 4Runner. As with all XPLORE vehic
Aug 10, 2011

Mudd Advertising’s Equity Review Program Proves Success for Automotive Industry

Cedar Falls, Iowa – Due to recent supply disruptions in vehicle production, Mudd Advertising has enhanced their Equity Review Program with more robust features that aim to help dealers increase their inventory, attain high-quality trades and create
Aug 10, 2011
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Dealer.com Names Eliza Kelly Vice President of Marketing

Burlington, VT – Dealer.com, the global leader in automotive Internet marketing solutions, today announced that marketing and communications professional Eliza Kelly has been named Vice President of Marketing for the company. In her role, Kelly is
Aug 10, 2011

Digital Marketing Independence – Growing First-party Leads

In the August issue of Digital Dealer magazine, I introduced the concept of “Digital Marketing Independence” and asked the question “can dealers do it all themselves?” The short answer, for those who did not read that piece, is simply “no,�
Aug 10, 2011
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Study Shows Cleaner Vehicles Create Opportunities for Jobs, Economic Growth

WASHINGTON — More than 155,000 American workers already are making components for clean, fuel-efficient vehicles, and that number could grow significantly as the United States continues to embrace new generations of fuel efficient cars and truc
Aug 10, 2011
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Customer Loyalty Expert Defines What Customer Loyalty Programs Are and Why They Are Essential in Today’s Digital World

Increase your repurchase loyalty, service loyalty and overall profitability. Learn what the airline industry, hospitality industry and the top auto dealers already know: loyalty programs can increase bottom line profitability up to 85%. What are cust
Aug 10, 2011