Auto Retail News

Kantar Media reports that U.S. advertising spending jumped 3.2% in the first half of 2011, but how does that reflect on automotive dealer ad spending? According to the report, advertising spending for dealers increased 12.7% in the first half of 2011

NEW YORK — Automotive marketers have traditionally relied on magazine advertising to successfully build awareness for their models and drive consumers to their dealerships.  Today, a new auto showroom is open for business – the interactive s

MONROE, OH –  Dealer Specialties, a division of Dominion Dealer Solutions, today announced the integration of Kelley Blue Book Values into the appraisal tool of MarketControl Analytics. Dealer Specialties is the nation’s largest provider of

SANTA MONICA, Calif. — New car shoppers are becoming increasingly more likely to consider a compact or subcompact car, reports Edmunds.com, the premier online resource for automotive information. “A jobless economic recovery and high gasoline

PORTLAND, Ore. – DealerMine Corporation, provider of the obsolescence management service for auto dealers, announces it helped Hendrick Honda of Charlotte, NC reduce its investment in idle parts inventory and save over $125,000 dollars on new parts

New York – MediaMind Technologies Inc., the leading independent provider of integrated digital advertising solutions, released a global telecom research titled, “The Comprehensive Guide on How to Leave an Effective Message.” The new study shows

How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some of the best and brightest, like Penske, Paragon, Hendrick and othe

Does comedy work for advertising cars? Will it bring more car shoppers into the showroom? One automaker seems to think so. After such a hard year, American Honda is turning to humor and comedy in their new ad campaign, a story from AdvertisingAge sai

WASHINGTON  — Audi took the top rank in the second-annual Prestige 100®: China IQ, which measures the digital footprint of 100 prestige brands in China, the world’s fastest-growing luxury market. The study was developed by NYU Stern P