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Customer Experience is New Luxury Battleground
Cadillac institutes cultural initiatives to improve customer service DETROIT – The fierce competition between luxury automotive brands extends beyond artfully designed, high-tech new products. It’s about capturing the hearts and minds of affluen
Apr 26, 2012
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FIAT Brand Kicks Off ‘Drive for the Fans’ Social Media Contest
Auburn Hills, Mich. – To commemorate the first “Fiat 500 Abarth Driving Experience” the FIAT brand has selected five Facebook fans to participate at a special inauguration drive event taking place in Las Vegas on today, Thursday, April 26.
Apr 26, 2012
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Study: Facebook Average CPM Rates Increase by 41% Since Q1 2011
LONDON and SAN FRANCISCO –Facebook’s average Cost per Thousand impressions (CPM) has increased by 41% since Q1 in 2011 according to the latest Global Facebook Advertising Report compiled by TBG Digital (TBG) and verified by the Universi
Apr 26, 2012
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Penske Automotive Reports Total Retail Unit Sales Increase 18.1%
BLOOMFIELD HILLS, Mich. –Penske Automotive Group, Inc. (NYSE:PAG), an international automotive retailer, announced the most profitable first quarter in Company history. First quarter 2012 income from continuing operations attributable to common
Apr 25, 2012
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Leading Automotive CRM DealerSocket Selected by AlwaysOn as an OnDemand Top 100 Winner
SAN CLEMENTE, Calif. — Leading auto dealer CRM DealerSocket (DealerSocket.com) announced today it has been chosen by AlwaysOn as one of the OnDemand Top 100 winners. Inclusion in the OnDemand 100 signifies leadership amongst its peers and game
Apr 25, 2012
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TrueCar.com: April 2012 New Car Sales Anticipate Highest April SAAR Since 2007
SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, today released its April 2012 sales and incentives forecast. The forecast shows the following: For April 2012, new light vehicle sales in the U.S.
Apr 25, 2012
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Edmunds.com: Consumers Spend Only Half of Recommended Down Payment on New Car Purchases
SANTA MONICA, Calif. — U.S. consumers averaged an 11 percent down payment on new car purchases in 2011, according to Edmunds.com, the premier online resource for automotive information. The average is only slightly more than half of Edmunds.comR
Apr 25, 2012
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New Start-Up Rewards Lease Customers for Returning Their Cars to Select Dealers
NEW YORK — CashBackLease.com, a website dedicated to assisting franchised car dealers increase their pre-owned inventory, officially launched last month. The site offers BMW/Audi/Lexus lease customers a cash incentive for returning their le
Apr 25, 2012
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AutoNation Reports All-Time Record Quarterly EPS from Continuing Operations
FORT LAUDERDALE, Fla. — AutoNation, Inc., America’s largest automotive retailer, has reported 2012 first quarter net income from continuing operations of $74 million, or $0.56 per share, compared to net income from continuing operations o
Apr 25, 2012