Auto Retail News

Overland Park, Kan. ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Ren

Baltimore, MD — Millennial Media, the independent leader in mobile advertising, recently released a comprehensive whitepaper on mobile advertising in the automotive industry. The whitepaper is the second edition of Millennial Media’s Mobile Inte

NEW YORK — The latest Harris Poll measuring how the public perceives twenty-two of the nation’s largest industries shows massive changes over the last two years.  The biggest changes since 2009, when the survey was last conducted, are a

What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is it bringing more consumers into the dealerships? According to a story from The Detroit News, General Motor’s Cheif Marketing Director, Joel Ewanick, seems to

MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign.  The campaign is the first part of an extensi

Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit”

FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers

Remember the days of face recognition and outstanding customer service? Well, they’re back. Social media allows you to provide unparalleled levels of customer service in a scalable fashion. When our grandparents were coming of age, businesses i

There is no “right” way to electronically market your business. There are, however, proven practices to help maximize your efforts, engage interaction online and make a lasting impression on your audience. People want to be entertained, s