Q

Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

Q

Auto Advertising: Less Need to Woo Customers

Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a better way to settle the balance of supply and demand and haven’t been hi
Sep 28, 2011
Posts Everyone

OnStar Reverses Decision to Change Terms and Conditions

This week, according to The Detroit News, a Senate Democrat requested the privacy rules of OnStar be given a second look. The story said, Sen. Charles Schumer, D-N.Y., is concerned with the fact that OnStar still keeps track of consumer’s locatio
Sep 28, 2011
Posts Everyone

Marketing & Communications Director Reveals How Dealers Have Come to Understand and Harness the Principles of Social Media

In 2010, the automotive dealership Lebanon Ford made a decision to embrace social media — going beyond just setting up a Facebook and Twitter account. It drove them to review and revamp almost all internal processes and marketing initiatives in
Sep 28, 2011
Posts Everyone

IMN Chief Executive Officer Teaches How to Mine the Sales Opportunities Using Technology

In the late ‘90s, as automotive consumers flocked to the web to conduct vehicle research, dealers responded by creating the industry’s first generation of Internet marketing – large portal sites with a wide array of vehicle information designed
Sep 28, 2011
Posts Everyone

Summit Assistance Dogs Receives New 2011 Prius from Foothills Toyota

BURLINGTON, Wash. – As part of Toyota’s nationwide “100 Cars for Good” philanthropic program, Foothills Toyota of this Washington community has donated a 2011 Toyota Prius to Summit Assistance Dogs of nearby Anacortes, WA. Along with the new
Sep 28, 2011
Posts Everyone

Autobase Chooses DataOne Software’s OEM Service Schedules for Enhanced @utoScheduler Functionality

Beverly, Massachusetts  – DataOne Software, a division of Dominion Dealer Solutions and a leading provider of vehicle data content and VIN decoding solutions, announced it has been selected to provide OEM Service Schedules to Autobase, also a
Sep 27, 2011
Posts Everyone

The Liberator Fuel Saver Is Putting More Fuel Efficient Cars In Dealerships

KNOXVILLE, TN – With the cost of fuel soaring, Liberator Fuel Saver knows that dealers want cars with the highest fuel economy possible, especially when stocking up for the holidays and the new year.  Installation of the Liberator Fuel Saver b
Sep 27, 2011
Posts Everyone

Vouchfor! Gives Businesses a Powerful New Referral Marketing Tool in the Cloud

TORONTO — Vouchfor! Inc. announced the official launch of its cloud-based referral marketing platform. Vouchfor! is a social referral marketing tool that allows businesses of all sizes to build local, customizable rewards programs. Vouchfor!
Sep 27, 2011
Posts Everyone

Test Drive Turns into Hot Pursuit

A test drive is a normal step in any car buying decision for the consumer to get behind the wheel of the car, but one dealer got a lot more than they were expecting on a recent test drive. According to a story from WDSU Channel 6 News’ website, a c
Sep 27, 2011