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Consumer Confidence Index Unchanged in September
NEW YORK — The Conference Board Consumer Confidence Index®, which had declined sharply in August, remained essentially unchanged in September. The Index now stands at 45.4 (1985=100), up slightly from 45.2 in August. The Present Situation Inde
Sep 28, 2011
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VW Dealers Continue Successful Growth in U.S.
According to a story from The Detroit News, during a two-day meeting with company officials recently, Volkswagen has stated its U.S. dealer success continues to improve. The story said, officials credit the dealer’s increase in profitability to
Sep 28, 2011
It is Time: Don’t be Late to the Social Media Party
It is time. Regardless of personal opinions, comfort levels, feeling overwhelmed or just disinterested in the concept, it is time for your dealership to have a social media presence. No longer can you peek from behind the curtain to see how this soci
Sep 28, 2011
Auto Advertising: Less Need to Woo Customers
Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a better way to settle the balance of supply and demand and haven’t been hi
Sep 28, 2011
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OnStar Reverses Decision to Change Terms and Conditions
This week, according to The Detroit News, a Senate Democrat requested the privacy rules of OnStar be given a second look. The story said, Sen. Charles Schumer, D-N.Y., is concerned with the fact that OnStar still keeps track of consumer’s locatio
Sep 28, 2011
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Marketing & Communications Director Reveals How Dealers Have Come to Understand and Harness the Principles of Social Media
In 2010, the automotive dealership Lebanon Ford made a decision to embrace social media — going beyond just setting up a Facebook and Twitter account. It drove them to review and revamp almost all internal processes and marketing initiatives in
Sep 28, 2011
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IMN Chief Executive Officer Teaches How to Mine the Sales Opportunities Using Technology
In the late ‘90s, as automotive consumers flocked to the web to conduct vehicle research, dealers responded by creating the industry’s first generation of Internet marketing – large portal sites with a wide array of vehicle information designed
Sep 28, 2011
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Summit Assistance Dogs Receives New 2011 Prius from Foothills Toyota
BURLINGTON, Wash. – As part of Toyota’s nationwide “100 Cars for Good” philanthropic program, Foothills Toyota of this Washington community has donated a 2011 Toyota Prius to Summit Assistance Dogs of nearby Anacortes, WA. Along with the new
Sep 28, 2011
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Autobase Chooses DataOne Software’s OEM Service Schedules for Enhanced @utoScheduler Functionality
Beverly, Massachusetts – DataOne Software, a division of Dominion Dealer Solutions and a leading provider of vehicle data content and VIN decoding solutions, announced it has been selected to provide OEM Service Schedules to Autobase, also a
Sep 27, 2011