Auto Retail News

New York – MAGNAGLOBAL, a division of IPG Mediabrands, recently released its updated US Media Owners Advertising Revenue Forecast. The 2011 forecast remains unchanged at 1.6% growth, including the impact of political and Olympics (P&O) adverti

New York, NY —Total magazine rate-card-reported print advertising revenue for the first nine months of 2011 closed at $14,354,822,025, posting a +2.1% increase versus the same period in 2010, according to Publishers Information Bureau (PIB).  Ad

RESTON, VA – comScore, Inc., a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cros

PLANO, TEXAS — ClickMotive received multiple awards for its Fusion Website Platform at the recent Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas.  The company received AWA’s Top Award for its power

Greensburg, PA — A busy highway in Greensburg, PA has taken on a rosier glow, thanks to Smail Auto Group. Over 5,000 square feet of pink vinyl was used to cover each of the dealership’s eight buildings. It is part of the “Smail Auto Group

Auburn Hills, Mich. – The FIAT brand is debuting the first 2012 Fiat 500 commercial featuring actress, entertainer, philanthropist and entrepreneur, Jennifer Lopez. First Fiat 500 commercial featuring Jennifer Lopez begins to air Monday, Oct.

CHICAGO — Cars.com, the premiere online resource for buying and selling new and used vehicles, announced it is returning to the Big Game for the fifth consecutive year.  With one 30-second commercial during the third quarter, the site will ag

ATLANTA — Atlanta-based Fitzpatrick Advertising is pleased to announce a record breaking month for Benton Nissan. A full-service client of the automotive advertising agency, Benton Nissan has seen a huge return on investment through record

Can watching a 30-minute television program about “saving failing restaurants” make a difference at your dealership?  I’m betting it can. Let me take my “advertising” hat off for a few minutes and don my ‘marketing’ cape to share some