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Prestige Imports Hits Homerun with 1,000 Customer Opens on New Mobile App in Just 2 Months

In the last year, many dealers have started providing free apps to their customers following the purchase or service of a vehicle. Recently, Prestige Imports, part of the Braman Management organization, based in Lakewood, Colorado, received an overwh
Dec 21, 2011

Does Social ROI Exist?

Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure the ROI of social media?” When it comes to social media, deal
Dec 21, 2011

Why I Stayed Live Instead of Going .Com

When you read the forward from the book: “Marketing Used Cars” written by Paul G. Hoffman and James H. Greene, which is the article for this month, it will amaze you that absolutely nothing has changed in sound business principles in our
Dec 21, 2011

Study Reveals Consumers Want Better Experience, Deeper Engagement and More Value from Brands Through Social Media

PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of
Dec 21, 2011

Rene’ Isip’s Toyota of Lewisville Implements Innovative Program to Give Back and Drive Sales through Facebook, Twitter and Toyotathon

DALLAS, Texas — Rene’ Isip, owner of Dallas-based Toyota of Lewisville, believes that people are the key to running a successful car dealership.  It’s just that while people have stayed relatively consistent through the years, the ways to
Dec 21, 2011
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IntelliChoice Announces Category Leaders in Onboard Automotive Technology

Campbell, Calif. – IntelliChoice, the market leader in automotive ownership cost and practical car purchasing advice, announced the results of the 2011 IntelliChoice Technology Review. In fulfillment of its mission to apprise consumers of importa
Dec 21, 2011
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Kbb.com Spreads Holiday Happiness With On-site Sweepstakes

IRVINE, Calif. — Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, today announces a Holiday Happiness sweepstakes in honor of the gift-giving season.  Today through December 27, 2011, kbb.com site visit
Dec 21, 2011

GM’s 6/11 CYTD Dealer Retail Sales Performance Review

Don’t forget the lessons learned during dealer reinstatement arbitrations  General Motors has published dealers’ Retail Sales Performance Reviews for the calendar-year-to-date June, 2011. The report has also been posted on GM’s DART website. T
Dec 21, 2011

PPG Supports Van Tuyl Group in Kickoff of First Annual Charity Super Bowl

STRONGSVILLE, Ohio – Super Bowl 2012 weekend now has an exciting added attraction in the Dallas-Fort Worth area. The Van Tuyl Group, an Irving, Texas-based company with more than 70 automotive dealerships across the country, has announced the esta
Dec 21, 2011