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Social Media Research Reveals Need for Measurements to Improve Effectiveness

MANASQUAN, NJ –More marketers indicate that measurement of their social media is a high priority, primarily to improve effectiveness and integration, according to the Lenskold Group 2011 Marketing ROI & Measurement Study released this month (av
Dec 29, 2011
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December Sales Reach Highest Unit Sales Since March 2011 According to TrueCar.com

SANTA MONICA, Calif. — TrueCar.com, the authority on new car pricing, trends and forecasting, this week released its December 2011 sales and incentives forecast.  The forecast shows the following: For December 2011, new light vehicle sales in
Dec 28, 2011

Buick Uses Facebook For Crossover Preview

According to a story from Autoblog.com, Buick is using their Facebook page to uncover some of the new 2013 Buick Encore crossover. The story said the automaker is planning on fully revealing the new Buick at the North American International Auto Show
Dec 28, 2011
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Final Christmas Push Propels U.S. Online Holiday Spending Up 15% Versus Last Year

RESTON, VA – comScore, a leader in measuring the digital world, this week reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. For the holiday season-to-date, $35.3 billion has
Dec 28, 2011

Addendum Window Stickers – Best Practices

Even after celebrating out tenth anniversary as a compliance consulting company, we continue to see new issues that surprise us. For example, one dealer gave the keys to a repo agent, who had what appeared to be a legitimate order from one of the cap
Dec 28, 2011

Make a Difference. Make a Change. Make it Now.

Differentiation. What is it? I don’t know about you, but I am sick to death of people throwing the word differentiation around with no specific, precise course of action. It is essential that we accentuate specific differences between us and the st
Dec 28, 2011

Fans Can Win by Sharing Next Chevrolet Super Bowl Ad

DETROIT – Independent film makers from 32 countries are offering their interpretations of Chevrolet’s “Everyday Hero” for a chance to have their 30-second ad aired during the telecast of Super Bowl XLVI. Now, fans can cash in by sharing with
Dec 28, 2011
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kbb.com Editors Name Top 10 Winter Driving Vehicles for 2012

IRVINE, Calif. — Kelley Blue Book www.kbb.com, the leading provider of new car and used car information, this week announced the Top 10 Winter Driving Vehicles for 2012. The days are short, the nights are cold and the chances of encountering ra
Dec 28, 2011
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Dynamique Auto Dealer Solutions Inc. (DADS) Adds Chrome and Black Book to Integration Offerings

Carmel, IN — Dynamique Auto Dealer Solutions Inc. (DADS) announced the further integration of DADS DMS-Sales Edition, a cloud-based dealer management system that manages the entire sales process at a dealership, with additional key auto indust
Dec 27, 2011