Auto Retail News
Edmunds.com: Ford F-150, Honda Accord Earn Top Sales Crowns in 2011
SANTA MONICA, Calif. — The Ford F-150 is the top-selling new vehicle of 2011, while the Honda Accord is the best selling used car of the year, reports Edmunds.com, the premier online resource for automotive information. Edmunds.com’s rev
Dec 22, 2011
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Saab Cars North America to Pursue Out-of-Court Solution
ROYAL OAK, Mich. — This week, Saab Cars North America has elected to pursue an out-of-court resolution for SCNA operations. The SCNA Board of Directors believes this is the best course of action to maximize the enterprise value for its custom
Dec 22, 2011
LoJack Announces Its Top 10 Auto Theft Recoveries of 2011
CANTON, Mass. — LoJack Corporation, the company that invented the stolen vehicle recovery market 25 years ago, announced its top 10 auto theft recoveries of 2011. From tracking down multiple carjackers and a kidnapper to recovering vehicles
Dec 22, 2011
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Sporty Honda Civic Si Version Earns Consumer Reports’ Recommendation
YONKERS, N.Y. — While earlier tests of the more-popular basic versions of the Honda Civic scored too low to be Recommended, the sportier Si version has earned a notably higher rating from Consumer Reports. As a result of these latest tests, Con
Dec 22, 2011
Prestige Imports Hits Homerun with 1,000 Customer Opens on New Mobile App in Just 2 Months
In the last year, many dealers have started providing free apps to their customers following the purchase or service of a vehicle. Recently, Prestige Imports, part of the Braman Management organization, based in Lakewood, Colorado, received an overwh
Dec 21, 2011
Does Social ROI Exist?
Over the last few weeks, I have been spending time discussing the value and benefit of social media with dealers. Invariably, the conversation quickly transitions to “how can I measure the ROI of social media?” When it comes to social media, deal
Dec 21, 2011
Why I Stayed Live Instead of Going .Com
When you read the forward from the book: “Marketing Used Cars” written by Paul G. Hoffman and James H. Greene, which is the article for this month, it will amaze you that absolutely nothing has changed in sound business principles in our
Dec 21, 2011
Study Reveals Consumers Want Better Experience, Deeper Engagement and More Value from Brands Through Social Media
PALO ALTO, Calif and EMERYVILLE, Calif. – Consumers are positively engaged and highly loyal to the brands they choose to follow and “like” on social networking sites like Facebook, Twitter, LinkedIn and others. But according to the findings of
Dec 21, 2011
Rene’ Isip’s Toyota of Lewisville Implements Innovative Program to Give Back and Drive Sales through Facebook, Twitter and Toyotathon
DALLAS, Texas — Rene’ Isip, owner of Dallas-based Toyota of Lewisville, believes that people are the key to running a successful car dealership. It’s just that while people have stayed relatively consistent through the years, the ways to
Dec 21, 2011