Auto Retail News

Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar

Consumers heading back to work and school should seek high city fuel efficiency ratings LOS ANGELES — Total Car Score, the most comprehensive automotive ranking and comparison car website, has identified the Top 10 Cars for Commuting based on

Ford Has Highest Transaction Prices Since June 2011; Hyundai/Kia Have Lowest Incentives Ever, Chrysler and GM Have Lowest Incentive Spending Since June 2011 SANTA MONICA, Calif. –TrueCar.com, the authority on car pricing, trends and forecasts, esti

Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say on this month’s new-car sales results. Consumers paid between 5 to 8% below MSRP on average in August, not including cash incentives.

CARMEL, Ind. – Dealer Services Corporation (DSC) announced today that it has become an exclusive sponsor of Auction Academy, a continuing education program developed by TPC Management Company (TPC) for the next generation of professionals in th

New advertising series and tagline showcases the Bank’s commitment to customers MIDVALE, Utah — Customers take center stage in Ally Bank’s newest advertising campaign, filmed on the stage of the historic Orpheum Theatre in Los Ange

Houston, TX – OnlineDrive, the automotive industry’s first lead provider to focus on inbound marketing and conversion, announced today that Larry Bruce, partner, MotorTrends Online and president/CEO, OnlineDrive, MicrositesByU and ShowroomMagnet,

New Capabilities Enable Dealers Instant Access to F&I Product Rating and Booking From Within ERA® and POWER F&I Applications DAYTON, Ohio — Reynolds and Reynolds today announced the availability of integration between the Reynolds ERA�

GRAND BLANC, Mich. — J.D. Byrider and Serra Automotive are proud to announce the opening of a new franchise location which will bring a new and exciting option for purchasing used cars to thousands of area residents. The new store, located just two