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DealerRater Initiates the 2012 Dealer of the Year Award Program
WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, this week announced the kickoff of the 2012 Dealer of the Year Award Program. Through this award program, a select number of car dealerships throughout the U
Jan 4, 2012
Refocusing your Message!
What is bringing customers to your dealership? To your website? Identifying the key motivators driving your traffic can dramatically increase your advertising efficiency and effectiveness. Most successful dealerships have learned the lesson of consis
Jan 4, 2012
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Kbb.com: Forecasts 10% Year-Over-Year Increase in January New-Car Sales
IRVINE, Calif. — Kelley Blue Book, the leading provider of new car andused car information, projects January new-vehicle sales at 30 percent below the December high, coming in at approximately 900,000 units for the month or a 13.2 million
Jan 4, 2012
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AutoTrader.com Takes Interactive Advertising Into “Overdrive” With Exclusive Homepage Solution
ATLANTA — AutoTrader.com, the ultimate automotive marketplace, is taking interactive advertising to the next level with the new Overdrive homepage solution. Comprised of multiple interactive ad units, the solution proved to be incredibly succes
Jan 4, 2012
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Edmunds.com’s December True Cost of Incentives®: BMW and Mercedes-Benz Make Final Plays for Luxury Sales Crown
SANTA MONICA, Calif. — BMW’s increased incentive spending in December may not be enough to hold off Mercedes-Benz in 2011’s battle for luxury car sales supremacy, reports Edmunds.com, the premier online resource for automotive information. B
Jan 4, 2012
Video Ad Study: Spending Surpassed Expectations in 2011
LOS ANGELES–Break Media, a leading creator and publisher of digital video content, today announced the findings of its annual Digital Video Advertising Trends study, which found that digital video advertising spending is up and expected to cont
Jan 4, 2012
Sold Out: Super Bowl Ads
According to a story from Businessweek.com, television ad spots for the Super Bowl next month have sold out. The story said the average price for an ad during the game is up 17% from 2011.
Jan 3, 2012
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Audi and Land Rover Take Top Autoweek Honors
DETROIT — The Autoweek editors spend so much time behind so many steering wheels that it takes a special car or truck to stand out from the pack. This year, the Audi A7 and the Land Rover Range Rover Evoque did just that, and they have been na
Jan 3, 2012
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Los Angeles Audi Dealer is Number One in the Nation
HERNDON, Va. — Audi announced that local Los Angeles dealer Keyes Audi was the number one Audi dealer in the nation in 2011. Keyes Audi was the only dealer in the U.S. to sell over 2,000 combined new and Certified Pre-Owned vehicles last ye
Jan 3, 2012