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Co-Founder of DealerSocket Discusses the Cause and Effect of Mismanaging the Customer Experience

By establishing a road map for your customer interactions, your dealership can automate communications and track every interaction to make sure that your teams are doing the right thing at the right time to the right person. Your CRM’s reporting to
Sep 5, 2012
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Audi Kicks Off NFL Season with First-Ever Campaign for S Models

Audi kicks off football season today with a new advertising and marketing campaign for the 2013 Audi S Models. For the first time in its history in the U.S., Audi is introducing its full line of S Models, bringing the Audi sport performance story to
Sep 5, 2012
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New CarWoo! Dealer Premium Offering Leverages Advanced Digital Retailing Tools from DealerTrack

BURLINGAME, Calif. — To provide the most efficient, useful, and comprehensive online marketplace for automotive buyers and dealers alike, CarWoo! today announced that DealerTrack‘s PaymentDriver and FinanceDriver tools will be directly in
Sep 5, 2012
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Perception, Relevance and Recency!

Recently I was asked what I thought the three most important issues were regarding advertising. In order, they would be perception, relevance and recency. These three cover a broad marketing spectrum. Perception, the most critical, defines how you ar
Sep 4, 2012
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Total Car Score Names the Top 10 Best Cars for Commuting

Consumers heading back to work and school should seek high city fuel efficiency ratings LOS ANGELES — Total Car Score, the most comprehensive automotive ranking and comparison car website, has identified the Top 10 Cars for Commuting based on
Sep 4, 2012
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TrueCar.com: Hyundai/Kia Have Record Transaction Prices in August 2012; Industry Incentives Decline for Fourth Consecutive Month

Ford Has Highest Transaction Prices Since June 2011; Hyundai/Kia Have Lowest Incentives Ever, Chrysler and GM Have Lowest Incentive Spending Since June 2011 SANTA MONICA, Calif. –TrueCar.com, the authority on car pricing, trends and forecasts, esti
Sep 4, 2012
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KBB Commentary: August New-Car Sales Results

Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book, had the following points to say on this month’s new-car sales results. Consumers paid between 5 to 8% below MSRP on average in August, not including cash incentives.
Sep 4, 2012
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Dealer Services Corporation Announces Multi-Year Exclusive Sponsorship of Auction Academy

CARMEL, Ind. – Dealer Services Corporation (DSC) announced today that it has become an exclusive sponsor of Auction Academy, a continuing education program developed by TPC Management Company (TPC) for the next generation of professionals in th
Sep 4, 2012
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Ally Bank Launches New “Stages” Ad Campaign

New advertising series and tagline showcases the Bank’s commitment to customers MIDVALE, Utah — Customers take center stage in Ally Bank’s newest advertising campaign, filmed on the stage of the historic Orpheum Theatre in Los Ange
Sep 4, 2012