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U.S. Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
Google alone to account for 41.3% of total U.S. digital ad revenues in 2012 NEW YORK, NY — eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experien
Sep 26, 2012
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Miss(ed) Opportunity
I pay a lot of attention to car commercials, and I frequently lament that they miss an opportunity to appeal more effectively to women. One of the key elements of any television commercial is the inclusion of visuals of happy customers looking at,
Sep 26, 2012
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Manheim Awarded Patent for Computer-Assisted Condition Reporting and AutoGrade System
Innovative software uses proprietary algorithm to instantly generate vehicle condition report with standardized grade ATLANTA – The United States Patent and Trademark Office (USPTO) recently awarded patent No. 8,230,362 to Manheim for its computer-
Sep 26, 2012
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Survey: Dealers increase charitable giving
DETROIT — Automobile dealers serve as pillars of strength in their communities across the United States, particularly when it comes to charitable giving, according to a recent survey by Ally Financial. Survey data shows that nearly two-thirds
Sep 26, 2012
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Cars.com Dealer Training Manager Explains How To Master the Mobile Check-in
“Check-ins,” “likes,” “follows” and “recommendations” aren’t just for restaurants and retail shops anymore. Car shoppers are increasingly accessing reviews, places, location-based social media networks and other mobile websites and
Sep 26, 2012
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The Conference Board Consumer Confidence Index® Increases in September
NEW YORK — The Conference Board Consumer Confidence Index®, which had declined in August, improved in September. The Index now stands at 70.3 (1985=100), up from 61.3 in August. The Expectations Index increased to 83.7 from 71.1. The Present S
Sep 25, 2012
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Pace Of Car Price Declines Picks Up; Trucks Show Opposite Pricing Momentum
Some interesting pricing patterns have developed in the used-car industry since April as the pace of price declines among car segments has continuously picked up. So far in September, used-car prices have dropped –2.0%, compared to April when price
Sep 25, 2012
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Chevrolet Continues to Support Breast Cancer Fight
Grassroots walks across the country in October mobilize employees, dealers, customers DETROIT – Chevrolet and General Motors employees, dealers and customers are again uniting against breast cancer, hoping to exceed the nearly $1.1 million raised b
Sep 25, 2012
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Google’s Driverless Car Law Poses Threat to Californians’ Safety and Privacy
SANTA MONICA, CA – The driverless car law signed this week by Gov. Jerry Brown at a ceremony at Google’s headquarters in Mountain View poses threats to Californians’ safety and privacy, Consumer Watchdog said. SB 1298 directs the Department of
Sep 25, 2012