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Jon Gray’s Orange Coast Auto Group Joins Mudd Advertising as a New Agency Partner

CEDAR FALLS, Iowa – Jon Gray’s Orange Coast Auto Group has joined Mudd Advertising as a new agency partner. The partnership began on Feb. 1 and will allow Orange Coast the ability to combine their love for new technology with effective, market-dr
Mar 9, 2012

Equifax and Moody’s Analytics Forecast: Auto Loan Inquiries Up 27%

ATLANTA — New U.S. consumer credit data from CreditForecast.com, a joint product of Equifax and Moody’s Analytics, projects a rebounding consumer environment along with recovering home and auto markets in 2012.  As numbers reflect pre-r
Mar 8, 2012
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AutoTrader.com Reports Record Site Traffic in February Unique Visitors Up 15 Percent Over 2011

ATLANTA — Despite the shortened month of February, AutoTrader.com the Internet’s leading automotive shopping and consumer information website experienced a record number of unique visitors to its site in February. Lifted by a strong mark
Mar 8, 2012

Cars.com Manager Shares How to Turn Satisfied Customers into Advocates for the Brand

Jack Simmons, dealer training manager at Cars.com, is sharing his expertise with automotive dealers and managers on how to drive a winning online reputation. Dealers have spent countless hours and resources improving their CSI scores and it’s clear
Mar 8, 2012
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Chrysler Group LLC Launches Diversified Certified Program

AUBURN HILLS, Mich. — Chrysler Group LLC this week announced the launch of Diversified Certified, a new program that enables Chrysler Group dealers to certify and sell competitive-make, pre-owned vehicles backed with a Chrysler Group warranty.
Mar 8, 2012

GM Dealers Report 25,869 Sales of Certified Pre-Owned Vehicles in February

Chevrolet, Buick, GMC and Cadillac dealers in the U.S. reported 25,869 sales of certified pre-owned vehicles, a 12 percent increase compared to last month, and a 3 percent increase compared to February 2011. Through the month of February 2012, the co
Mar 8, 2012

February Bankruptcy Fillings Up 19% Over January

Alexandria, Va.— Total bankruptcy filings in the United States increased 19 percent in February over last month, according to data provided by Epiq Systems, Inc. Bankruptcy filings totaled 104,418 in February, up from the 87,981 filings in January
Mar 8, 2012

KBB.com National Sales Training Director Explains How to Effectively Communicate with Online Trade-in Customers

Rob Lange, the national sales training director for Kelley Blue Book and kbb.com, is sharing his expertise with automotive dealers and managers on how to effectively communicate with online trade-in customers to secure more appointments and sales. Ma
Mar 8, 2012

Partner for Driving Loyalty Explains Loyalty Equity: Best Practices for Retaining Current Customers

Curtis A. DeGroote, director of R&D and partner for Driving Loyalty, is sharing his expertise with automotive dealers and managers on loyalty equity: best practices for retaining current customers. You will learn why dealerships are finding that
Mar 8, 2012