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Lincoln Announces Its New 2013 Campaign: Introducing the Lincoln Motor Company
NEW YORK — Lincoln, the luxury automotive brand, today announced the launch of its new advertising campaign: “Introducing the Lincoln Motor Company.” Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford
Dec 3, 2012
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GM U.S. Sales Increase 3% in November
DETROIT – General Motors Co. (NYSE: GM) today reported its highest November sales in the United States since 2007, with deliveries up 3 percent versus a year ago to 186,505 vehicles. Year-over-year sales to retail customers were essentially equal
Dec 3, 2012
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Chrysler Group LLC Reports November 2012 U.S. Sales Increased 14%; Best November Sales in Five Years
Auburn Hills, Mich. – Chrysler Group LLC today reported U.S. sales of 122,565 units, a 14 percent increase compared with sales in November 2011 (107,172 units), and the group’s best November sales since 2007. Best November sales since 2007 3
Dec 3, 2012
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Dispatching vs. Labor Gross – Me, Me, Me – Give it to Me
“I want it, I want it, give it to me, give it to me, me, me” (tech jumping up and down). “What! I don’t want that freakin’ dud. Give it to the new guy, buster. I’ve been here too long to work on that loser – whatsamatterforyouanyway.”
Dec 3, 2012
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Ford Announces Voluntary Safety Recall of Certain 2013 Ford Escapes and Fusions
Ford Acts Promptly for Customer Safety by Recalling 2013 Escapes with 1.6-liter Engines and 2013 Fusions with 1.6-liter Engines for Risk of Overheating That May Result in Engine Fires DEARBORN, Mich. – Ford Motor Company recently announced a volunt
Dec 3, 2012
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AIADA Joins Federated Insurance to Combat Distracted Driving
Alexandria, VA – The American International Automobile Dealers Association (AIADA) and its Affinity Partner, Federated Insurance, are joining forces to bring attention to the growing and serious problem of distracted driving. Through the partnershi
Dec 3, 2012
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Out-marketed by the Aftermarket Chains
When it comes to winning business in fixed operations, Sun Tzu put it best: “Know thy enemy.” But many dealers still mistakenly believe their competition is the dealer down the street, when in fact; it’s really the aftermarket chains. According
Dec 3, 2012
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Consider the Benefits of a Parts eCommerce Program – Anytime, Anywhere
For most dealerships, profits from parts sales are critical to survival. Nothing is likely to have a bigger impact on automotive parts marketing and sales than eCommerce. Parts eCommerce is a modern day ‘Wild West’ – an explosion of suppliers p
Dec 3, 2012
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The Latest Digital Strategies Presented 24/7 On-Demand – the Digital Dealer Virtual Exposition opens December 5th
December 5-11 experience many of the benefits of attending the Digital Dealer Conference & Exposition and create the ultimate digital marketing strategy for 2013, all without leaving your desk! The Digital Dealer Virtual Exposition opens this wee
Dec 3, 2012