Auto Retail News

December 5-11 learn best practices to utilize Google, Facebook, SEO, SEM, customer engagement, reputation management and explore the latest digital solutions to help increase revenue and profits, all without leaving your desk! The Digital Dealer Virt

NEW YORK – The Lincoln brand of the Ford Motor Company this week announced its intent to once again be a major competitor in the premium automotive marketplace. The company, introduced as The Lincoln Motor Company, unveiled its all-new MKZ midsize

New Jetta Hybrid Earns EPA Fuel Economy Rating of up to 48 MPG; The First Compact Hybrid Available With a Turbocharged Engine HERNDON, VA — With EPA estimated fuel economy ratings of 48 mpg on the highway, 42 mpg in the city, and a combined rat

According to a data from Dataium, the average unique visitors to a website fell to 4,251 in November 2012. This information is based on statistics for national automotive Internet behavior for November 2012. Below are a few key statistics from Datiu

Over two thirds of car shoppers find the dealership they will ultimately buy from using Google.  And Facebook has become the world’s largest website, commanding nearly 20% of all page views. Utilizing these two platforms to their maximum potential

The XLVII Super Bowl is just two months away and already reports are out about what companies are buying what in terms of Super Bowl ad time. AdAge put together a list of companies (including the creative for the ad if known) so far that have bought

I have been a student of advertising/marketing psychology since I was 15 and I am always fascinated with the hooks, gimmicks, triggers and motivators that move people and ring cash registers. Even after 40 years in this business, I’m still captivat

Proposed Buyers Guide Sticker Advises Consumers to Seek Vehicle Information History via FTC.gov and Directs Spanish Speakers to a Spanish Version of the Guide As part of the Federal Trade Commission’s systematic review of all of the agency’s rule

NEW YORK — Carfax has extended its support of the National Kidney Foundation by promoting the donation of used cars. For vehicles donated to the Kidney Cars program, Carfax makes the donation part of the vehicle’s history by adding a rec