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Steve Cannon: Customer Experience Starts With Workplace Culture
Steve Cannon, CEO of Mercedes-Benz USA, gives insight on dealership culture. F&I and Showroom describe his outlook on social media stings and dealer engagement surveys that do trickle-down to the digital consumer, impactive for CRM. ORLANDO,
Feb 20, 2013
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AutoNation: Coast to Coast Under One Name
AutoNation Dealership Group has made the move to re-brand all rooftops, say sources at F&I and Showroom. Honda and J.D. Power comment on the successful marketing potential of AutoNation’s tactics, and the company’s one-of-a-kind mul
Feb 20, 2013
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Ford shelled out big bucks to lure away Farley, SEC filing says
Ford Motor Co. paid a hefty sum to lure Jim Farley away from Toyota Motor Corp. in 2007, according to a Securities and Exchange Commission filing Tuesday. Farley, 50, Ford’s group vice president of marketing, sales, service and Lincoln, a
Feb 20, 2013
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Ford’s Social Media Campaign: Bloggers In Charge
According to Automotive News, the 2014 Ford Fiesta will be marketed with the help of 100 bloggers. The lucky hundred will
Feb 20, 2013
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Dealer Surveys: Annual Used Sales Projected to Rise, Fueling Franchised Store’s Most Profitable Department
Survey results discovered by Ally Financial and KeyBanc Capital Markets through the recent National Automobile Dealers Association Convention & Expo reiterated how important the used-vehicle department is to franchised dealers. In its surve
Feb 20, 2013
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Fiat won’t build Maserati in Detroit
Fiat SpA will not build a Maserati in Detroit after all. The Maserati Levante, which shares a common architecture with the new 2014 Jeep Grand Cherokee, was supposed to have been built at Chrysler Group LLC’s Jefferson North Assembly Plant
Feb 20, 2013
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Google Digital Marketing Strategist to Present Keynote Address at the 14th Digital Dealer Conference & Exposition
Porsche, Toyota, & Castrol GTX Digital Marketing Advisor, Google Digital Marketing Evangelist, and Best-Selling Author Avinash Kaushik will reveal the future of data and social media at Digital Dealer this May. With billions of users searching, r
Feb 19, 2013
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Cheapest New Cars to Own for 5 Years
Kelley Blue Book, the car-pricing guide, has released its 2013 5-Year Cost to Own Awards. Their picks are based on the vehicles’ Kelley Blue Book Fair Purchase Price, expected depreciation, financing, gas, maintenance and insurance costs over the f
Feb 19, 2013
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Cadillac CTS Adds Colorful Limited Edition Models
A pair of new performance-inspired, limited-edition models featuring custom paint will join the Cadillac CTS Coupe and V-Series product lines this year. The Silver Frost Edition will be a special run of 100 CTS-V Coupes featuring a special low-gloss
Feb 19, 2013