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Super Reporting at your Dealership

At the 14th Digital Dealer Conference, May 7-9th in Orlando, I will be presenting a workshop in the new Data and Analytics track titled “Super Reporting made Easy.” It has never been so important for dealerships to understand how data can not onl
Mar 12, 2013
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How Building Top Content Raises Your Author Rank

From Search Engine Watch, best practice for building top content and improving your content strategy. This article recommends using keyword tools and Trends , as well as value-charged content and keeping your copy above-par. Developing your identi
Mar 12, 2013
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Auto Dealer Finds $10,000 in Used Pickup Trade

According to the Yakima Herald, an auto dealership in Seattle found a bag of $10,000 and change in a pick-up truck taken in a trade. The dealer returned the money to the owner, after the discovery, and dealerships get to dismiss the bad rep:
Mar 12, 2013
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Ford Tops in Family Value, Quality, Again

Three Ford and Lincoln vehicles have won U.S. News & World Report’s 2013 Best Cars for Families awards. For three straight years, Ford Fusion has won best midsize car, while Fusion Hybrid is top hybrid car two years in a row and Lincoln MKT tak
Mar 12, 2013
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U.S. News Announces the 2013 Best Cars for Families

13 brands win awards across 19 categories; General Motors has the most winners WASHINGTON — U.S. News & World Report today announced the 2013 Best Cars for Families award winners, featured at www.usnews.com/cars-families. Covering 19 catego
Mar 12, 2013
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Ford SUVs No Longer a Rollover Risk

From The Detroit News, a NHTSA recall investigation finally came to an end. 2002-2005 Ford Explorers, Mercury Mountaineer, and 2003-2005 Lincoln Aviator were reviewed for a defect in the automatic transmission and brake shift interlock failures that
Mar 12, 2013
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Top 10 Cheap Cars: Low Sticker Price, Lowest MPG

The LA Times offers a more in-depth look at Edmunds top-priced cars. From top ranking Ford C-Max to the Chevy Volt and other electric and hybrid versions, tips on household income and accuracy of MPG rankings are taken into consideration below: Click
Mar 12, 2013
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Hiring for Skillsets, Tougher than it Sounds

From NCMi, the car dealership’s system of hiring is examined for training techniques. As most dealerships have a long lineage of hiring, firing, and methodology, there is no general standard and ways of hiring and ranking employees vary per dea
Mar 12, 2013
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B2B Interview: Staying Direct with Digital

From SEO Moz, check out this interview with Adriel Sanchez, Senior Director of Demand Generation at SAP. Don’t let the “creativity” of the sight put you off too much – his insight on B2B businesses and digital marketing gives
Mar 12, 2013