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How to Measure Social Media Campaigns with Return on Effort
Smart Insights identifies a key factor in measuring social media success: Return on Effort (ROE). ROE is the amount of effort returned for effort put out – this growth, as intangible as it may seem, is essential to developing and rating your so
Apr 8, 2013
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Chrysler’s Hallmark Improvements: April, Auto Show and Beyond
Chrysler’s new vehicle sales drove the brand ahead of its past performance, beating many sales records for the last 5 years and hitting an all-time high for March since 2007. From the new Jeep lines, recently revived Dodge Dart, Fiat, re-brande
Apr 8, 2013
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Verano Guards Peyton Manning’s Blindside in New TV Spot
Star quarterback returns to Buick to promote safety features DETROIT – Football star Peyton Manning returns to TV screens across the country during this weekend’s NCAA® Men’s Basketball Final Four®. The spot, called “Blindsided,” is Manni
Apr 8, 2013
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Industry Research: Auto Liability Insurance Regulations and Framework
UPenn professors do a complete audit of the automobile industry’s liability insurance. Educational experts address Ethics, Selection and Moral Hazards as well as Risk-based pricing, Underwriting, Contract Design, Loss Prevention, and more topic
Apr 8, 2013
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Does Your Auto Dealership’s Sales Process Meet Customer Standards?
On NCMi, Jeremy Anwyl, the Vice Chairman of Edmunds, explains problem areas and customer views on the vehicle buying process. Through a model exercise with many representatives from dealerships, he nails three “pain” points, areas in the
Apr 8, 2013
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DealerRater Integrates Car Dealer Reviews into vAuto Genius Lab’s AutoVisor Product
WALTHAM, Mass. – DealerRater, the world’s premier car dealer review web site, today announced a partnership with vAuto to integrate DealerRater car dealer reviews into vAuto Genius Labs’ AutoVisor product, a dynamic vehicle validation tool. Thr
Apr 8, 2013
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Fixed Ops Breakdown: What Parts Interest Consumers Most, Online and at the Dealership
Google provides a study on the automotive aftermarket. The following slideshow explains how internet search is affecting the Automotive Parts, Tires and Service industry and purchasing process. Increases in traffic include: 40% of referrals for Parts
Apr 8, 2013
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Oil Change Service, Leading Driver of Service Traffic and Cross-Selling Opportunities
Search Auto Parts suggests dealers take advantage of the opportunity behind regular oil change service appointments. Experts and service departments can discover what services are best pushed when a customer visits the dealership for a tune-up. More
Apr 8, 2013
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In Hybrid Vehicle Service, Safety is Priority
Vehicle Service Pros provide a warning on proper tools and care when working on hybrid vehicles. When measuring voltage, service professionals should always use a DMM rated CATIII 1,000 V, with leads rated Cat III 1,000 V. Stress the importance of we
Apr 8, 2013