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Marketing strategies from Advocacy to SEO in 7 steps

Here, Search Engine Watch provides a comprehensive review of tactics that dealers and managers can use for improving marketing performance. Awareness, Brand Involvement, Consumer Connections, Geofencing, Informative SEO,  Foursquare, Relationship Bu
Feb 26, 2013
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Hitfigure Reaches 200 Million Consumers on Behalf of Major Auto Brands and Drives them back to Franchised Dealer Networks

Hitfigure’s unique brand retention model uses advanced marketing strategies and technologies to funnel local same-brand customers back to dealer networks at trade-in or resale time. Costa Mesa, CA, February 26, 2013 – Hitfigure, an automotive med
Feb 26, 2013
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Acuity Brands Expands LED Ceiling Light Family with New Lumen Packages

ATLANTA – Acuity Brands, Inc. (NYSE: AYI) expands the OLWCM ceiling light family from Lithonia Lighting to offer two styles and three lumen packages. The OLWCM ceiling mount luminaires are an ideal solution for outdoor lighting applications such as
Feb 26, 2013
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Ally Bank Wins Two 2013 Stevie® Awards for Sales & Customer Service(SM)

Ally honored at the seventh annual competition with Award for Innovation in Customer Service – Banking, Financial Services & Insurance, and the e-Commerce Customer Service Award. MIDVALE, Utah — Ally Bank has won two awards in the 201
Feb 26, 2013
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Median-Income Household Can Only Afford Average-Priced New Car in One of the 25 Largest U.S. Metros

CHICAGO – A median-income household can only afford the average-priced new car or light truck in one of the 25 largest metropolitan areas in the U.S. (Washington, D.C.), according to research released today by Interest.com, a Bankrate (NYSE: RATE)
Feb 26, 2013
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McLaren P1™: The Number Cruncher

■ Instant Power Assist System (IPAS) provides astonishing acceleration: 0 to 300 km/h takes less than 17 seconds, more than 23 per cent faster than the legendary McLaren F1 ■ Top speed electronically limited to 350 km/h ■ To maintain exclusivit
Feb 26, 2013
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Early orders for top-spec Ford Kuga Mark launch success for latest SUV

•     Over 1,850 all-new Ford Kuga models sold before dealer deliveries started – 1,600 of those to private buyers •     Over 85 per cent of UK sales are top Titanium and Titanium X models •     98 per cent of orders are speci
Feb 26, 2013
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American car market on the upswing: car production to meet expected customer demand in 2013

Reports from the NY Times reflect on the recession and expected rise in consumer demand. New manufacturers and investments are reported as Ford, Chrysler, and GM resurge, hiring again with plans to continue their expansion. Reflections from Josep
Feb 26, 2013
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Retention Marketing: 10 steps to developing your existing customer base

NCMi brings valuable insight in this article on keeping your customers at your dealership longer, and expanding your profit margin with Fixed Ops programs, service-loyalty programs, and “ease of use” programs such as loaners, better hospi
Feb 26, 2013