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Unique Ad Campaign for Ford C-MAX Hybrids Gains Traction with New Customers

Preliminary Nielsen data from 2012 ad campaign indicate initial advertising efforts for Ford C-MAX hybrids have resonated well with consumers Campaign continues building on launch momentum of Ford’s five electrified vehicles with new TV spots and a
Feb 27, 2013
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Advanced Strategies for your Dealership, All in a Day’s Work

The Digital Dealer Conference & Exposition and the Washington State Auto Dealers Association will bring a one day intensive learning and networking workshop featuring sixteen cutting-edge educational sessions presented by the best in the business
Feb 27, 2013
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Hot American Hatch Eats Import “Saloons” for Breakfast

From The NY Times, a clever look at the high-performance and beastly design of the Ford Focus ST. Ford dominates the hot hatchback ten-lists with the Fiesta and now Focus ST, both of which exceed both horsepower and EPA standards. It doesn’t
Feb 27, 2013
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Making Every Day Count: 2013 Sales Tactics, Revealed

In the below article from Business Know-How, 10 strategies for sales professionals that should be on the list for daily review for any business:   Meet Your 2013 Sales Resolutions with these 10 Expansion Strategies at Business Know-How>>
Feb 27, 2013
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Email Marketing Teaches Budget-Conscious Businesses to Fight the Competition

According to Business Know-How, when the bottom-line needs a boost,  you should market where it counts but doesn’t cost. Email marketing is by far the easiest, simplest, and least expensive method of attracting interest to your business. Lea
Feb 27, 2013
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Kymera’s ICE- and Electric- powered bodyboard sets 2013 release goal

Details from Gizmag on the Kymera: an electric motor powered bodyboard with many uses from recreation to rescue on the shores and in deep-sea. Details on schematics, mobility, both internal combustion and electric engine types, the testing process, a
Feb 26, 2013
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Colors On Parade Expands Services:

New York Franchisee Manages Reconditioning Work for Dealerships (Hartsdale, N.Y.)—Mark Mega and David Lee have owned Colors on Parade of the Tri-State area since 1996. After working with the same automotive dealerships for 15 years, they have added
Feb 26, 2013
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Dealers Do the Harlem Shake

The Harlem shake is so contagious, even car dealerships are catching the bug! Here are 10 of the best dealership “shakers” we could find. [highlight]See Version 2 – Dealership Submitted Harlem Shake Videos – Go Now >>[/h
Feb 26, 2013
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Success in SEO equals success as CEO

This look from Search Engine Watch at “full-stack” SEO campaigns promotes cross-functionality as an important skill set. Wearing many hats of Technology, Marketing and Sales make the online marketing and internet sales department a multi
Feb 26, 2013