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Cadillac Technologies Target Traffic

New Driver Assist Features Help Navigate Everyday Road Rigors © General Motors DETROIT – Cadillac is packaging safety technologies to help ease the rigors of the daily commute from the driveway to crowded parking structures and congested freeways.
Feb 28, 2013
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FCC Tries to Wiggle Out of Wireless Sharing Deal with Auto Industry

Sources at Automotive News say, FCC never learned how to share. The government organization set aside a band for Vehicle Safety Technology in 1999, and now threatens to take it away for commercial use. Enraged reactions from the Intelligent Trans
Feb 28, 2013
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Google’s Enhanced Campaigns Show ‘Tough Love’ to Mobile Advertisers

According to Search Engine Watch, Google is constantly evolving the arena of Mobile Advertising: through GoMo and websites for mobile devices, Adwords, and now Enhanced Campaigns that limit the number of campaigns that can cross mobile devices. Thes
Feb 28, 2013
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Are Car Shoppers Bothered by Recalls and False MPG Claims?

Swapalease.com Survey Reveals Concern Yet Many Say ‘Part of Our Car Culture’ CINCINNATI, OHIO – (February 27, 2013) – Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues
Feb 27, 2013
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Video Marketing: the Hottest Tool for Building Connections, and How to Use It

Search Engine Watch touts the virtues of video to draw attention to your business. Video marketing is on the rise as both a trend and an instant draw for customers, and offers five approaches for linking it to your social media accounts and how to te
Feb 27, 2013
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The Rules of Adwords

Google Adwords Professionals at Search Engine Watch describe their ideal “Bill of Rights” to using Adwords. ROI, Segmentation, Opt-in and Opt-out, Efficiency, and Measurement Data are analyzed in the following reflection on best practice
Feb 27, 2013
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The Dad Market

The NY Times reports on likes and trends of the ever-rising market segment of fathers, who are starting to make up a greater portion of the purchasers. Nielsen’s team  and PR consulting firms are asked to provide insight on reaching the male c
Feb 27, 2013
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Remarketer Merger: American Recovery Assn., National Finance Adjusters Pair Up to Assist Lenders

In a report from Automotive News, coverage of the American Recovery Association and National Finance Adjusters’ company merger declares a more open future for lenders, predicted to speed flow of information and access between clients and agent
Feb 27, 2013
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Advice from Car Lot Rescue’s Tom Stuker on the Changing Lotscape

An interview with Tom Stuker by Edmunds explains turn-ons and turn-offs for buyers before even getting behind the wheel, and encourages consumers and salesmen to establish a strong interview department: Stuker tells salespeople that instead of u
Feb 27, 2013