Auto Retail News

Harvard Business Review presents marketing strategies with a hard look at analytics and cloud computing. Budget-solving and ROI expanding tricks, tips and thorough research from these business pros are not to be missed: plus a concrete analysis of me

Sources at Search Engine Watch explain the essentials of goal-measurement and goal-completion with SEO. Proper use of SEO for rankings, traffic, and positive versus negative ROI. Goal/conversion tracking and success evaluation tactics, as well as spe

DETROIT – Ally Financial has launched a new advertising campaign for its U.S. automotive business, as the company continues to grow and diversify its dealer client base. With the new theme, “Ally. It’s more than our name, it’s our promise,”

SAN RAMON, CA – MediaTrac, a leading automotive loyalty and retention program provider, announced today results of a 48-dealership study. This study examined how dealerships market and benefit from the sale of prepaid maintenance plans to their cus

According to NCMi, consumers are more and more likely to trip in the dealerships now than ever before. Whether a trick to start a lawsuit, or a legitimate slip, in a still-suffering economy it’s best to make sure that proper steps to risk manag

From Search Auto Parts, parts repair and aftermarket vs. OEM parts get a closer look. The repercussions of using “new and undamaged” parts in cars, pricing differences, and the potential loss in quality in parts are taken into considerat

From Men’s Journal, the top 5 gadgets likely to become standard options for even the lesser-priced car. These once-futuristic efficiency additions include automatic brakes, torque-vectoring to improve turn stability, and self-parking cars from

The latest NHTSA recalls are included in this weeks release of dysfunctional or damaged automobiles. Some defects include: a tailpipe in Porsches that may completely fall off the exhaust system, leaking brake fluid in buses that leads to some of Daim

As we head into spring, warmer weather, baseball and car buying season, now may be a good time to target a few areas where your dealership could improve its customer reach. With 90%+ of car shoppers using the Internet to begin their purchase process,