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Long-Tail Keyword Tactics: a Must for SEO Success
According to Search Engine Watch, long-tail keywording is still one of the top tricks to have up your sleeve. As a digital marketer in the dealership, you must cover all your bases when optimizing your pages for Google to generate your ranks. DonR
Mar 18, 2013
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Repair Shop Case Study: Bizarre Voltage Drops & Battery Bypasses
According to Search Auto Parts, a battery issue is not always a battery issue. Take a closer look at this basic Ford Escort repair that displays the simplicity and universality of aging car problems. See more from this simple reminder on car diagnosi
Mar 18, 2013
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Competitive Service: Retail Tips for the Used and Service Departments
NCMi reports on intel gathered at the service department’s retail department. Evaluations from a dealer retail professional on hard packs, trades and recon as well as cycle time and used vehicle pricing are just a few of the useful recommendati
Mar 18, 2013
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International Car Dealing, and Smart Business Goals for Automakers and Dealers
AutoNews takes a look at the ever-rising trend of marketing to Spanish-speakers in America as the overall Hispanic market and buyership increases. The importance of understanding what cultural approaches to take, samples of manufacturers implementing
Mar 18, 2013
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2013 U.S. Customer Service Index (CSI) Study
Now Presenting the J.D. Power CSI Study; General Motors comes up on top in service quality. GM Dealerships should be proud to have made the list, setting a standard in repair shop customer service that can only be called top notch. J.D. Power and Ass
Mar 18, 2013
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Hot Recall: 2013 Dodge Challenger ICE an External Combustion Hazard
Chrysler Group has issued a recall for an issue in the wiring harness in V6 Dodge Challengers. Nearly 2,500 Challengers are being recalled, with 1,900 remaining adding to a total of 4,459 vehicles on recall. Only seven fires have been reported thus f
Mar 18, 2013
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Customer Satisfaction, a Serviceman’s Bread & Butter
New from Bestmark News, Pep Boys is preparing a program to expand repair survey and customer satisfaction experience. More information on the expansion and ideas behind changing the repair shop atmosphere, as well as mystery shopper programs, are ava
Mar 18, 2013
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NHTSA Recall List: Ford, Subaru, Nissan Defects Include Lock Mechanism, Airbag Failures
The latest recall list from NHTSA includes models from Ford, Subaru, Nissan, Daimler, Starcraft, Jayco, and Terex. See more about Fuel tank leaks in Nissan models and Power control issues in some of Jayco’s 2013s. Please click on the following
Mar 18, 2013
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Electrical Power and Safety in the Repair Shop
According to Automotive Digest, electrical power hazards and risk management are critical to having a functional repair shop. Listed as a major problem in most dealerships, efficiency, care and good practices in handling heavy and high-voltage equipm
Mar 14, 2013