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Adobe Primetime: Tools for Uniting TV Service and Digital Video Marketing

Clickz turns the spotlight on Adobe Primetime, a publishing platform that allows programmers and pay-TV to work together. A favorite dealership marketing tool of the past, TV advertising has just re-opened as a potential avenue for marketing again. W
Apr 11, 2013
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Improved Consumer Targeting, Courtesy of Facebook

According to Search Engine Journal, Facebook advertising gives AdWords a run for it’s money in both simplicity and audience-targeting. Reaching new customers based on their Power Editor is a simple task with clear pictures of partners, categori
Apr 11, 2013
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Are You Optimizing, Or Just Orienting? Know the Difference in SEO

Search Engine Journal explains the difference between optimizing your content, and producing new content with low-value. By looking at a business whose SEO went wrong, you can see the damage done to business and performance over time, as a result of
Apr 11, 2013
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BMW eContracts 40% of Business to Streamline F&I Service

From World’s Luxury Guide, discover details on the 3-year long development in e-contracting that is certain to appeal to future customers. Reducing the time spent in F&I from 30 minutes to 10 is just one of many reasons to consider impleme
Apr 10, 2013
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U.S. Military Service Members Receive Special Toyota Deals from Southeast Toyota Finance

Southeast Toyota Finance announced the continuation of its military rebate program for 2013. In recognition of service members’ contributions to our nation, they remain eligible for a $500 rebate when they lease or buy any new Toyota or Scion vehic
Apr 10, 2013
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Ignition Systems: Tough to Work On, Essential to Engine Health

The pro mechanics at One Dirt suggest developing a deeper understanding of the risks, issues and tricky system behind that spark that gives life to each internal combustion-powered car. Ignition systems are incredibly tough to work on, so here you ca
Apr 10, 2013
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Kia’s Consumer Reviews at Work, Both Online and On the Lot

eConsultancy reports on Kia Motors’ use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate bot
Apr 10, 2013
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GM “Finds New Roads” Back to Facebook

According to Ad Age, after a year-long celibacy from the hallmark social media venue, General Motors has returned to Facebook’s paid advertising. Paid advertising makes up most of Facebook’s bread and butter, and  Zuckerberg welcomed GM&
Apr 10, 2013
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Stabenow Seeks to Re-open Federal Auto Loan Program

According to The Detroit News, Senator Debbie Stabenow is pushing to re-open the federal auto loan program. Comments from Congress and the Energy Department indicate support in Washington to be unfavorable, however, with so many applications and so m
Apr 10, 2013