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National Car Care Awareness: Campaign Advice and Hosting a Car Care Event

Brake & Front End provides “non-selling” style event tactics to improve good will with customers. Free diagnostics and promotions to use during the month of April, or Car Care Awareness month, will help dealers develop their customer
Apr 1, 2013
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Is Your Dealership Service Ready?

Learn how to make your dealership service-ready from the NASTF. During the Spring quarterly meeting, professionals discussed what dealer’s need to do to better prepare their service department for more volume. Mark Saxonberg from Toyota, Bob St
Apr 1, 2013
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NHTSA Recall Notice: Chrysler and Some Ford Models Ruled Explosive Hazards for Consumers

Newer models from Nissan, Volvo, Chrysler and Ford were ruled a risk due to some interesting defects: 2012 Ford and Lincoln cars may have  a fuel tank leak, 2013 Dodges are prone to starter shorts that can result in fire, Volvo trucks suffer a cable
Apr 1, 2013
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2014 Camaro Z/28 the Most Track-capable Camaro Ever

NEW YORK – Chevrolet today introduced the restyled 2014 Camaro line at the New York Auto Show, including the return of the Z/28, the most iconic model in Camaro history. The 2014 Camaro models feature a revised exterior design that integrates high-
Mar 30, 2013
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19-Year Old Becomes Top Salesman at Rick Case Fiat

From Auto News, Rick Case Fiat of Davie, Fl. has adopted a new human resources strategy: hiring young people to sell cars. Their top salesman is 19-year-old Shane Kelly, and he and the team of young Millenials hitting the showroom floor have been bro
Mar 29, 2013
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Seeing the Future: in Car Retail Business Models

From Frost & Sullivan, this presentation on the future of retail business models takes a look at all sides of the retail car business and offers both digital and physical predictions. Check out these interactive clues on what to expect in the fo
Mar 29, 2013
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Bad Credit Targets Bad Audience for Used Car Sales

Earl Stewart of Earl Stewart Toyota provides some much needed commentary on a long-time poor sales tactic of pre-owned and new sales. Stewart suggests that advertising loans for poor credit buyers is bad press for a dealership, as well as unethical.
Mar 29, 2013
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Be Careful What You Stock: Top Dealer Inventory Mistakes & How to Fix Them

According to Mojo Motors, Dealers across the nation are stocking the wrong inventory. Pre-owned inventory is one of the biggest ROI contributors in the industry, and it is essential to know what the market is saying about these cars. Make sure that l
Mar 29, 2013
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Consumer Connecting Strategies for Successful Sales

Eyes on Sales provides useful suggestions for evaluating your customer based on past buying experiences. Good strategies for reputation management in affecting your sales with the first- or many-time used-car buyer, these ideas can easily be applied
Mar 29, 2013