Auto Retail News

How to bridge the gap between online and offline sales, from Search Engine Watch. SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I’ve worked with numerous companies that utilize PPC to initiate a conv

Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant ob

The top 9 hottest cars of this year, according to 24/7 Wall Street. Car sales are on a tear. Through the first five months of 2013, U.S. car sales are up by 8.2%, compared to the same period last year. Some of the more popular models have posted even

SANTA MONICA, CA – When it comes to buying cars from the U.S. automakers – Chrysler, Ford and GM – there is a certain Midwestern sensibility in the numbers. To mark the Fourth of July, TrueCar, the automotive pricing and analysis company that w

DEARBORN, MI – Ford Motor Company’s U.S. June sales grew 13 percent compared with a year ago, marking Ford’s best June sales results since 2006. Cars are up 12 percent, utilities are up 8 percent, and trucks are up 20 percent. “In June, we co

According to The Detroit News, advocates want feds to crash-test Jeeps. Washington — An Indiana woman who was badly burned when her 2000 Jeep Cherokee was rear-ended made a tearful plea on Monday to top auto safety officials to do more to prevent g

“We’re making more net profit in a month now than we used to make in an entire year. That speaks to two things…how bad we were before and how good we are now.” This quote comes from Paul Lynch, the general sales manager at DePaula Chevrolet,

Gainesville, GA – Black Book is proud to announce that Tom Cross, President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award was presented at the Natio

Today’s car business is undoubtedly one of the most competitive retail markets with thousands of dealers vying for the attention of ready in-market buyers. Many dealers share similar ongoing challenges of how to effectively reach the right customer