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CFPB Guidance Questioned by Industry and Lawmakers
According to Auto Remarketing, CFPB guidance questioned by industry and lawmakers. Ever since the Consumer Financial Protection Bureau released its fair lending guidance to indirect auto lenders on March 21, dealers and lenders have questioned the ba
Jul 5, 2013
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Ford Mustang Outsells Chevrolet Camaro
According to Detroit Free Press, Ford Mustang outsells the Chevrolet Camaro. For the second straight month, Ford’s Mustang has beat the monthly sales tally of its archrival, the Chevrolet Camaro. It was up for the first half of the year as well
Jul 5, 2013
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June Pre-owned Vehicle Sales are Up, Transactions Prices are Down
According to F&I and Showroom, June pre-owned vehicle sales are up and transactions prices are down. CNW Market Research reported today that a late surge in used-car shoppers and buyers in the franchised and private party channels has put the use
Jul 5, 2013
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Chrome Data Solutions Introduces a Video Tool for Dealers
According to Auto Remarketing, Chrome Data Solutions introduces a video tool for dealer. Creating vehicle description pages for online inventory is becoming harder and harder for dealers, as consumers are beginning to expect more detailed and interac
Jul 4, 2013
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The 5 Facebook Posts You Should Delete from Your Page
The 5 Facebook posts you should delete from your page, according to Ragan.com. For brands that dally in social media spaces—Facebook in particular—transparency and authenticity are the key to gaining popularity and earning “likes.” So it’s
Jul 4, 2013
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Do You Make These Online Marketing Mistakes?
It’s never been easier to “get into the game” of marketing your dealership online. But if everyone’s doing it, why aren’t you seeing a significant increase in phone calls and sales activity? That’s because not all dealerships are doing it
Jul 4, 2013
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Dataium ASI: Sizzling Summer Competition Edges Japanese Brands Ahead of Domestics
Nashville, TN — Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, decreased 0
Jul 3, 2013
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Bridge the Gap Between Online and Offline Sales
How to bridge the gap between online and offline sales, from Search Engine Watch. SEM managers face a daunting challenge: marrying online and offline marketing initiatives. I’ve worked with numerous companies that utilize PPC to initiate a conv
Jul 3, 2013
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Big Data: What’s Helpful, and What’s Not
Big data, what’s helpful and what’s not, according to iMedia Connection. Do you want to know how to use big data to achieve your marketing goals? Do you worry that the big data revolution presents both big opportunities and significant ob
Jul 3, 2013