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The Most Outrageous Marketing Rumors

The most outrageous marketing rumors, according to iMediaConnection. File it under “sad but true.” A long time ago, an editor told me that working the word “rumor” into a headline would generate more traffic than a similar sto
Oct 23, 2013
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Becoming a Leading SEO Mechanic

Becoming a leading SEO mechanic, according to Search Engine Watch. Webmaster Tools offerings from both Google and Bing can offer a wealth of insight to business owners. In order to get the whole spectrum of insights, marketers must learn just what th
Oct 23, 2013
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Generations Y, Z Show Strong Willingness to Pay for Advanced Car Technology

A new GfK analysis shows that Generations Y and Z are not just savvy about new car technologies, but also willing to pay more for a variety of advanced auto features. The trick for car makers and after-market vendors is to harness that interest while
Oct 23, 2013
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Gubagoo Launches ‘Vehicle Matching’: Super Intelligence for Dealership Websites

Gubagoo Inc. announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to increase lead volume and sales. Using its predictive technology to analyze a visitor’s
Oct 23, 2013
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Scott Volkswagen Sticks with Auto/Mate’s DMS for Cost Savings, Customer Service and Streamlined Processes

Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate’s dealership management syst
Oct 23, 2013
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Millennials Want it All: Digital, Social and Face-to-Face Interaction When Making a Big Purchase, Says FordDirect Survey

FordDirect announced the results of its Automotive Consumer Marketing Survey. The findings confirmed the importance of having a strong online presence and reputation while continuing to communicate to consumers in a tailored manner. “Consumers are
Oct 23, 2013
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Internal Combustion as a Term of Art

Internal combustion as a term of art, from The New York Times. The state of the internal-combustion art has never been more artful. Direct fuel injection, variable valve timing, computer-controlled ignition systems and a hundred other technologies ha
Oct 22, 2013
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New Chevy Will Run On Natural Gas And Gasoline

New Chevy will run on natural gas and gasoline, according to Peak Oil.  General Motors says the 2015 Chevy Impala will have a “bi-fuel” version that runs on both natural gas and gasoline. Natural gas has long been seen as a solid alternative fue
Oct 22, 2013
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Hyundai recalls 27,500 Genesis cars for braking issue

Hyundai recalls 27,500 Genesis cars for braking issue, according to The Detroit News. Hyundai Motor Co. said Monday it will recall 27,500 2009-2012 Genesis cars in the United States to change the brake fluid after complaints of braking problems, incl
Oct 22, 2013