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Building Relationships with Millennial Shoppers by Leveraging Online Tools

Millennials (Gen Y), who are ages 34 or younger, are making their way to dealerships, and the question is “How do you build a relationship with Millennial shoppers?” According to Kelley Blue Book Market Intelligence, Millennials are less likely t
Aug 1, 2013
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How to Recruit Talented Employees to Enhance Customer Service

How to recruit talented employees to enhance customer service, from Customer Think. Happy employees make for motivated people who want to deliver the best customer service they can to assist consumers and clients. These are the people who become the
Aug 1, 2013
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Create Successful Social Media Content in 4 Steps

Create successful social media content in 4 steps, according to Marketingland. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced
Aug 1, 2013
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Interview with Len Stoler, Owner of the Len Stoler Automotive Group

For more than 40 years Len Stoler has been an automotive institution in Maryland. What began as a small Ford dealership in Owings Mill in 1968 has turned into a regional powerhouse with 12 dealerships representing 14 franchises while selling more tha
Aug 1, 2013
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Pre-owned Prices Stuck in Reverse

Pre-owned prices stuck in reverse, according to The Detroit News. Is that new set of wheels out of your price range? Used cars have gotten more affordable, especially if you’re looking for a small car or a hybrid. Used car prices have been falling
Jul 31, 2013
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AFS Acceptance secures $20 million and Increases Credit Facility to $75 million

AFS Acceptance, LLC, a full-service auto finance company serving the subprime financing needs of franchise and independent car dealers, has secured $20 million in subordinate debt to support expansion of its business. The injection of liquidity suppo
Jul 31, 2013
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What Car Brands Make Owners Happiest?

What car brands make owners happiest, according to USA Today. For the ninth straight year, Porsche ranks first as a brand when it comes to having the “most appealing vehicles,” that is, the most satisfied owners, a new J.D. Power and Asso
Jul 31, 2013
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Marketing Ideas for Selling Cars

Marketing ideas for selling cars from azcentral.com. The rise of the Internet has meant a shift in marketing cars. Now, customers walk through the door of a dealership knowing how the cars inside stack up against competitors and have an idea of a rea
Jul 31, 2013
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Infographic: Give Your Customers Exactly What They Want

Infographic from Entrepreneur on giving your customers exactly what they want. Your business lives and dies by its customers. And you don’t have a whole lot of room for error when it comes to taking care of them. It takes a dozen positive experienc
Jul 31, 2013