Auto Retail News

The top 10 used cars with the biggest spike in online traffic, from Auto Remarketing. There’s a bit of an odd coupling when you look at the types of vehicles that have generating the most traction among used-vehicle shoppers on KBB.com. But as Kell

Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. The ASI index, a leading predictive indicator of automotive retail sales, increased 2.4% from the previ

As children we all played the game of “grapevine” where one person whispers a message to another, which is passed through a line of people until the last player announces the message to the entire group. A message that starts out as ̶

We’ve all heard of the benefits that mobile technology can deliver in the service lane: a faster write-up process, more time spent with the customer and a streamlined workflow. If you’re thinking about buying tablets for your service department,

“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted to speak with you on the phone before our meeting so you can be prepared for our hot topic. We are looking at buying another store.” “OK,” I responded

Orphan Owners = Proven BuyersOrphan Owner: Customers whose salesperson has moved on. This also includes customers whose salesperson is still there, but isn’t staying in touch. Why don’t salespeople contact this group? They don’t know them, cust

In my conversations and travels, I encounter two different types of dealers. The first group often struggles with aged units in their used vehicle inventories, persistent wholesale losses and an as-yet unfulfilled desire to increase their sales volum

Transform text ads into product listing ads using Google spreadsheets, according to Search Engine Watch. Product Listing Ads (PLAs) can be daunting for small advertisers, but you don’t need lots of technology to take advantage of the high quali

Big data. Two words you’ve been hearing a lot lately. What does it mean to a dealer? Complexity, confusion and frustration. Case in point: You’re spending thousands every month on a litany of marketing activities. Your vendors are drowning you in