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Important Shopper Marketing Trends to Watch

The most important shopper marketing trends to watch, according to iMedia Connection. Whether on our phones, tablets, or in-store, our fundamental shopping and buying needs, expectations, and behaviors have changed. Historically, digital marketing ef
Aug 14, 2013
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Ford Focus Remains Best-selling Vehicle Nameplate in the World, Bolstered by Strong Sales in First-quarter 2013

Ford Focus, the best-selling vehicle nameplate in the world last year, retains that ranking through the first quarter of 2013 with global vehicle registrations up 18 percent compared to the same period in 2012. Based on analysis of Polk’s latest gl
Aug 13, 2013
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Survey Finds Gender Affects Car Shopping Decisions

According to Philly.com, survey finds gender affects car shopping decisions. Women are more likely to prioritize safety and affordability in shopping for cars, while men appear to seek out cars based on exterior styling and “rugged” reput
Aug 13, 2013
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Report Finds Instagram is the Consumer Engagement King

According to Ragan.com, a report finds Instagram is the consumer engagement king. Instagram is becoming a core platform for brands to engage with consumers. It registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, acco
Aug 13, 2013
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Pre-owned Portion of an Automotive Sales Meeting

The most vulnerable capital in a new car dealership today is tied up in the pre-owned department. The opportunity for profit is one of the highest return on investment of any commodity offered on the market anywhere in the world. You have a sixty fou
Aug 12, 2013
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It’s All in the Variable Valve Timing

According to Search Auto Parts, it’s all in the timing. Variable valve timing and variable displacement systems have been on the road and continuously evolving for years. They go by a myriad of different names including Toyota and Honda VTEC, G
Aug 12, 2013
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MPi EDGE WorldClass Moves To The Cloud; Auto Dealers Get Faster, More Powerful Vehicle Inspection Software

MPi, a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that EDGE WorldClass has just been updated to the cloud. The leading vehicle inspection software is now faster and more powerful
Aug 12, 2013
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Nissan Global Reinsurance and PCMI Sign Agreement for Selling, Administering and Servicing Aftermarket Products Including Extended Warranties

Nissan Global Reinsurance, Ltd. (NGRe) has contracted with PCMI Corporation to license PCMI’s Policy Claim and Reporting Solutions (“PCRS”) platform. PCRS is a cloud-based software solution that enhances how auto dealers sell, service and admin
Aug 12, 2013
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Email Marketing for your Fixed Ops Department

Email marketing for your fixed ops department, according to Stratosphere Studio. As a collision repair shop owner, you have a number of marketing tactics at your disposal, including event marketing, content marketing, mobile marketing, and so on. A f
Aug 12, 2013